Brand Associate (Internship)
Alan
| Company | Alan |
| Category | Marketing |
| Location | Paris |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Intern |
| Salary | Not stated by the employer |
| Posted | 24 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (ashby) |
Description
HEALTH CAN’T WAIT.
Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.
Alan exists to end the wait.
Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.
So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.
We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.
Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.
⭐ BRAND ASSOCIATE INTERNSHIP ⭐
The position is open for a six-month internship.
The Brand Associate joins Alan's Brand team at a pivotal moment: international expansion is accelerating, and the brand needs to scale with it. This role is built to flex across marketing strategy with a creative edge, building the playbooks that will let Alan's brand travel to new countries, launch new products at scale, and show up at the biggest international health event the industry has seen.
You will work in direct contact with Alan's Creative Director (Jérémy Clédat, co-founder & ex-CEO of Welcome to the Jungle) turning ambition into structured, actionable playbooks, and helping shape the team's own roadmap along the way.
⭐ DETAILED MISSIONS ⭐
As such, you can’t be exhaustive on the missions you will perform as a brand associate, as you can be asked to help on almost any brand related subject.
Possible projects include:
1. Build the International Playbook
- Develop a recommended strategy on how Alan's brand should show up when entering a new market: M&A integration, hard launch, or partnering with a local provider
- Interview stakeholders from past expansions (Spain, Belgium, Canada) to capture what worked and what didn't
- Turn learnings into a reusable, structured playbook that future country launches can pick up and run with
- Cover brand naming/positioning decisions, local creative adaptation, and go-to-market sequencing for each entry mode
2. Develop the biggest health international event strategy
- Own the strategic thinking behind Alan annual health event: how do you build the biggest international health event, one that puts Alan's brand and mission on the map globally?
- Benchmark comparable flagship events (health, tech, and beyond) to identify what makes an event category-defining
- Build the concept, format, and multi-country activation plan
- Translate the event’s framing into a concrete, resourced event plan (content, guests, partners, logistics at a strategic level)
3. Build the Product Launch Playbook (GTM)
- Create a repeatable go-to-market playbook for future product launches: positioning, messaging, channels, sequencing, internal alignment
- Partner with Product Marketing and Product teams to pressure-test the playbook on a real, upcoming launch
- Ensure the playbook balances brand consistency with the flexibility needed for different product types and audiences
4. Support the brand’s team and the Creative Director
- Work in close, daily contact with the Creative Director as a thought partner and executor
- Support the definition and follow-up of the Brand team's OKRs, bringing structure and rigor to how progress is tracked
- Help translate the Creative Director's vision into concrete, actionable initiatives acr