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Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity. Role Overview The Communications Specialist will report to the PR & Influencer Manager (Australia) and support campaign execution, earned media coverage and influencer activities for the PlayStation brand within the Australian market. This role supports local communications initiatives across PlayStation hardware, software (1st and key 3rd party titles), PS Store and PS Plus subscription services. Working closely with Global Communications, local Marketing, Sales and agency partners, the Communications Specialist will help deliver impactful campaigns that drive awareness, engagement and positive brand sentiment. This position combines media relations, influencer coordination, campaign execution and reporting responsibilities, with a strong focus on understanding the Australian media landscape and local influencer ecosystem. We’re looking for a detail-oriented and culturally connected individual who thrives in a fast-paced, creative environment and is passionate about gaming and entertainment. What You’ll Be Doing: You will support the PR and Influencer Manager in: Media & Communications Campaign Support Deliver local communications activity for PlayStation brand campaigns, including game titles, hardware launches, services and third-party partnerships Support the execution of PR plans including media outreach, pitching, asset distribution and press coordination Build and maintain relationships with Australian gaming, tech, entertainment, lifestyle and mainstream media Draft and localise press releases, media alerts, Q&As and briefing documents Manage inbound media enquiries and assist with spokesperson coordination Coordinate review code distribution and product seeding Support press events, previews, launch moments and cultural activations Ensure local communications output aligns with global messaging and objectives Monitor coverage and manage reporting across key campaign beats Influencer & Creator Campaign Support Support the execution of Australian influencer campaigns (organic and paid) across YouTube, TikTok, Instagram, Twitch and emerging platforms Identify and engage relevant Australian influencers and content creators across gaming and adjacent verticals including sport, entertainment and lifestyle Assist in briefing influencers, tracking deliverables and managing timelines Maintain an up-to-date Australian influencer database Monitor creator content, social conversation and sentiment Support campaign reporting including KPI tracking and performance insights Keep a strong pulse on Australian digital culture and creator trends Reporting & Collaboration Track media coverage and assist in evaluating campaign performance against KPIs Compile coverage reports and post-campaign analysis Collaborate closely with the PR & Influencer Manager to support integrated earned and creator activity Work cross-functionally with Marketing, Partnerships, Retail and Global teams to deliver cohesive campaigns Identify new local media and influencer opportunities within the Australian market Support broader Global Communication initiatives where required What We’re Looking For 2 - 4 years’ experience in