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Digital Performance Manager (Search)

Halter
CompanyHalter
CategoryMarketing
LocationAuckland
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted8 Jul 2026
Last verified30 Jul 2026
SourceEmployer career page (ashby)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE Some demand is already in motion - the farmer searching right now for a better way to graze. This role is responsible for capturing it. You own Halter's intent-driven demand globally. That's Google Ads and SEO: capturing farmers who are actively looking for what we do, and minimising the waste in getting to them. You own the Google budget, search and asset hygiene, and Halter's organic search presence end-to-end. Increasingly, that demand starts in an AI answer, not 10 blue links. Farmers are asking ChatGPT, and AI Overviews are showing up for the questions they used to type into search and click a link for. You’ll be tracking our visibility, citations, and share of voice in AI answers, and shaping our content and structure to earn them, is the next front of organic, and it's yours. This is a precision seat. Where broad-reach channels cast wide and let the funnel qualify, your job is the opposite - the right query, the right message, the least spend to win a qualified lead. You partner with the content team to close the SEO gaps that matter, and with the Website owner on technical SEO and page speed, so the site both ranks and converts. You report to the Performance Marketing Lead and own your channels' contribution to the team's lead and pipeline targets. You'll do it with AI as a core tool. Keyword research, content briefing, competitive analysis, and reporting - we expect you to build AI into how you work and sharpen every output. WHAT WE'RE LOOKING FOR We don't care where you've come from. What matters is that you've owned paid search and SEO against a real number and made it perform - not just managed spend. You're precise. You think in intent, relevance, and minimal waste - the right query, the right message, the least spend to get there. You run paid, organic, and AI search. You're fluent across Google Ads and SEO, you know how the two work together - where paid buys speed and organic compounds - and you treat visibility in AI answer engines as a third surface to win, not a novelty to watch. You brief well. You don't build every asset yourself - you brief the content team for SEO content and the Website owner for landing pages and technical fixes -
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Digital Performance Manager (Search) — Halter · Job Opportunities API