Re-engagement Operations Manager
Ethos Life
| Company | Ethos Life |
| Category | Operations & Admin |
| Location | Bangalore |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 9 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
About Ethos
Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About the role
The Lifecycle Operations Manager owns the technical and operational execution of Ethos's lifecycle communication programs across email and SMS. You will build, QA, and launch lifecycle journeys that touch every stage of the customer funnel — from pre-approval through retention and regulatory communications — and ensure they run reliably, compliantly, and at high deliverability. This is a deeply cross-functional role sitting at the intersection of marketing operations, engineering, analytics, and compliance.
Duties and Responsibilities:
Campaign & Journey Operations
Own the build, QA, and launch of lifecycle journeys and campaigns in Iterable across all funnel stages: pre-approval, approved-not-activated, onboarding, retention, winback, and regulatory.
Manage batch campaigns including audience segmentation, list hygiene, send cadence, and suppression logic for winback and blast sends.
Manage SMS lifecycle campaigns including opt-out compliance, carrier filtering, segment rate, and channel-specific deliverability.
Maintain the Iterable snippet library, template standards, and reusable content components across all journeys.
Write and debug Handlebars templating logic including conditional rendering, channel-specific content variations, and carrier-specific display rules.
Deliverability & Domain Reputation
Monitor domain reputation across dedicated IP pools and multiple sending subdomains (transactional, marketing, regulatory) using tools such as Validity and Google Postmaster.
Diagnose deliverability issues — bounce rates, complaint spikes, inbox placement failures — and lead recovery response.
Lead domain and IP warmup planning and execution for new sending infrastructure, tracking reputation health throughout the warmup period.
Technical Integrations & Data
Partner with Engineering to manage webhook integrations, event payload schemas, and Iterable data flows.
Own third-party tool integrations (e.g., Regal, LOB, BriteVerify) — coordinate data flows, payload schemas, and operational handoffs with engineering and vendors.
Manage Iterable user profile data quality including field validation, suppression rules, and subscription state management.
Compliance & Governance
Manage suppression logic, subscription rules, hard bounce handling, and unsubscribe honoring within CAN-SPAM and TCPA timelines.
Maintain compliance governance for all outbound communications including partnership suppression rules and regulatory send requirements.
Coordinate compliance review processes for regulated communications and ensure all outbound programs meet CAN-SPAM, TCPA, and state-level insurance communication requirements.
Monitoring & Automation
Build and maintain automated daily monitoring systems for list health, journey overlap, experiment enrollment parity, and webhook pipeline integrity.
Identify and escalate production anomalies — stalled journeys, send volume drops, webhook failures — with clear root cause analysis.
Experimentation & Optimization
Drive experiment design and analysis for journey optimization including A/B test setup, holdout group configuration, statistical significance validation, and post-experiment documentation.
Partner with Analytics for performance reporting,
You found the opening. Now track it.Tracker, radar and AI drafts in one place.erioun.com →