Job Opportunities API

SEO/GEO Specialist (Manager) About the job Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search),   raising brand awareness ,   and   supporting lead generation   globally . The SEO & GEO Specialist   ( Manager )   will   work   closely with global   cross functional   teams (e.g.,   C ontent,   D esign,   A nalytics, IT, and local markets) , and   play a key role in enabling this growth by supporting   BAU activities and   project s   end-to-end—from gathering SEO/GEO requirements   through   prioritization   and   sequencing, progress management across technical and content   SEO/GEO , coordinating delivery timelines, and ensuring a smooth rollout with minimal risk. Position Responsibilities: • Work as part of the SEO/GEO workstream, managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring. • Support BAU   activities   by clearly communicating SEO (including GEO, AEO, AXO, and ASO) concepts, best practices, strategies, and reporting to partners across Asian markets in a concise, easy-to-understand, and actionable manner. • Deliver full stack SEO   services to Asian markets including Hong Kong, Malaysia, Singapore, Philippines, Taiwan, Indonesia,   Japan   and Vietnam   etc , including: • Manage technical SEO baselines and enhancements   -    identify , diagnose, and resolve issues, providing solutions aligned with internal platforms and toolsets. • Support content optimisation through keyword research, competitor analysis, search intent mapping, and development of SEO briefs; oversee content approval processes with Product, Legal, Compliance, and Marketing teams. • Develop educational materials, such as playbooks, guidelines and training materials. • Deliver regular reports, updates, and presentations to stakeholders, clearly highlighting performance, risks, dependencies, and mitigation plans. Required Qualifications: Experience : •   5+ years of experience working in SEO ,   with proven success in improving   SEO and GEO   performance across multiple   Asia   markets . • Background in the financial services industry and experience in a regional role are highly preferred. • Fluency in written and spoken English .   Additional   local language ( e.g.   Vietnam e s e , Japanese, Bahasa, traditional Chinese) is preferred. Technical SEO   expertise : • Demonstrable   proficiency   with   technical or off-page   SEO,   from error identification   to   concreate   solution design, and implementation , with   solid understanding of: • Indexability & crawlability validation • Robots.txt configuration • XML sitemap maintenance • Meta   robots   tags • Broken page handling (4xx, 5xx errors) • Knowledge in status code • Redirect handling (301 / 302, redirect chains, loops) • URL structure and parameter handling • Site performance basics (Core Web Vitals awareness) • Canonical tag usage • Internal linking • Backlink building and management Content SEO   expertise : • Demonstrate   ability   to perform keyword research,   identify   potential topics, conduct content audits to uncover content gaps,   create SEO content briefs, and   deliver   SEO-driven content . • Ability to   l everage   translation tools to support   multi   language   content development and optimization. • Strong page strategy capabilities, integrating content and UI/UX best practices to   optimise   full ‑ funnel journeys (awareness, consideration, and conversion) ,   including: • Duplicate content handling • Keyword cannibalization handling • Search intent mapping • Content hierarchy   structuring Analytical capability: • Demonstrate ability to measure performance, diagnose issues, and link   optimisation   efforts to business outcomes, including: • Defining and tracking core SEO   & GEO   metrics (impressions, clicks, rankings, CTR, organic traffic, conversions , SoV ) • Mapping SEO   & GEO   metrics to   optimisation   initiatives and   broader   business objectives • Conducting root cause analysis for performance changes (e.g., algorithm updates,   search demand change,   technical implementations, content updates) • Strong experience in systematic reporting to measure search performance. • Proven ability in opportunity sizing and growth projection, using data ‑ driven methodologies to justify SEO initiatives and forecast potential impact. Project management   skills: • Strong project management experience, with hands on familiarity using tools such as JIRA, Confluence, Monday.com, Smartsheet or similar platforms. • Experience in   managing project dashboards,   backlog   and tracker. Risk management skill s: • Strong understanding of SEO’s impact on overall business performance. • Able to articulate how changes to critical elements may affect organic performance. Technologies & Tools : • Experience with SEO tools such as BrightEdge, SEMrush,   SiteImprove ,   Ahrefs , Moz, Screaming Frog,   SiteImprove ,   Google Ads, etc. When you join our team: • We’ll empower you to learn and grow the career you want. • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. • As part of our global team, we’ll support you in shaping the future you want to see. About Manulife and John Hancock Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html . Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected] . Working Arrangement Hybrid