Job Opportunities API

MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money. We’re at an inflection point: moving from a comparison platform to a genuinely personalised financial companion, and marketing is the engine that gets us there. Mission   This is one of the most consequential roles in the company. You’ll own the full marketing function (performance, organic, social, content, retention, design and brand) and your mandate is to make MoneySmart a household name that people actively choose, not just land on. That means driving efficient customer acquisition, building retention and engagement that compounds over time, and growing a value proposition that speaks more clearly to the people we’re trying to serve. You’ll be walking into real challenges. SEO traffic is under pressure. Our messaging needs sharpening. Retention hasn’t been built to its potential. If you’re looking for a role where the engine is already running smoothly, this isn’t it. If you’re the kind of person who finds that description energising, read on. You’ll report directly to the CEO and lead a team across performance, organic, brand, content, social, retention, and design. You will also own the rewards and loyalty program and P&L.  Responsibilities Own the strategy to dominate GEO for personal finance search terms and maximise organic demand generation as a channel Turn social into a genuine, scalable demand engine Build a retention and engagement programme that makes CAC a compounding advantage over time, not a fixed cost Drive paid marketing efficiency: better signals, better targeting, better unit economics Develop and execute a brand marketing strategy that materially moves awareness and preference among the right audience Identify and prove out alternative channels (partnerships, communities, distribution) that others haven’t fully explored Ownership of the SmartRewards platform and P&L to support business objectives Build AI-native workflows across every marketing discipline so the team produces more, faster, without growing headcount Requirements You’re already using AI to automate and accelerate your marketing work, not experimenting with it. You can show us the workflows you’ve built and what they replaced You stay current on where AI and marketing channels are moving, and you’ve changed how you work because of what you’ve learned, not just added it to your reading list You’re not afraid to get into the details. With AI, there’s no such thing as a leader who only sets direction and lets the team handle execution. You’re expected to be in the details with the team, not just above it You’re numbers-driven in the way that matters: you know your CAC, your retention curves, your channel contribution margins, and you make decisions from that, not from intuition alone You’ve built and proven organic and social channels from early stages. You know what momentum looks like and how to create it, not just scale it  You’ve run retention programmes that actually moved the needle on LTV, not just email open rates You’re a strong enough operator to move fast across multiple disciplines simultaneously. And humble enough to know when to go deep versus when to delegate   You’ve worked with or led creative and brand work, and you have a point of view on what good looks like, even if you’re not the one executing it   You get things done through people, not just process. Your team follows you because they’re learning from you, not just because of your title  You ideally have experience with marketplace businesses and understand the consumer financial landscape in Singapore Why this role  We’re investing aggres