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About the Company Nivaan Care is on a mission to end unnecessary pain surgeries in India. We are the country's most advanced interventional pain management clinic, offering evidence-based, non-surgical treatments that address the root cause of chronic pain, not just the symptoms. Think epidurals, radiofrequency ablation, regenerative procedures, and neuroplasty, all backed by a multidisciplinary team of pain specialists, physiotherapists, counselors, and nutritionists working together under one roof. We have fresh Series A capital from some of the sharpest healthcare investors in the country, a patient community that genuinely believes in what we do, and a model ready to scale across Indian cities. Marketing is at the center of that plan. The Role This is not a seat for someone who wants to brief agencies and review decks. This is for someone who wants to build a marketing function from the ground up. Someone equally comfortable setting up automated nurture workflows and presenting a city expansion strategy to the board. Chronic pain affects hundreds of millions of Indians. Most either live with it silently or end up in surgery that could have been avoided. Your job is to change that narrative. You will take Nivaan from a well-regarded clinic to a brand that every person in pain in India knows, trusts, and turns to first. What makes this role different is that we want someone who treats AI as a daily operating tool, not a buzzword. Someone actively building smarter, faster, more automated marketing systems and constantly learning what the next wave of technology can unlock. Requirements Roles and Responsibilities 1. Build a Brand That Earns Deep Trust Define and own Nivaan's brand identity, voice, visual language, and positioning across every touchpoint Create narratives that speak honestly and powerfully to patients who have been failed by generic advice and quick fixes Translate clinical proof points and patient outcomes into content that builds genuine, lasting credibility Ensure brand consistency across clinics, digital channels, referral networks, doctor partners, and city launches Own the visual identity system including guidelines, templates, and design standards for all outward-facing materials 2. Drive Patient Acquisition at Scale Design and run full-funnel performance marketing across Google, Meta, YouTube, and emerging platforms Build an SEO and content engine that makes Nivaan the default resource for chronic pain information in India Manage paid media budgets with a sharp, data-driven eye on CPL and patient acquisition costs Develop and scale referral programs with orthopedic consultants, GPs, physiotherapists, and corporate wellness teams 3.Build and Own Influencer and Creator Ecosystems Identify, onboard, and manage health influencers, doctors, and patient advocates across Instagram, YouTube, and emerging platforms Design creator-led campaigns that speak authentically to people living with back pain, joint pain, and nerve conditions Build a Nivaan patient community that amplifies outcomes and drives organic word-of-mouth referrals Develop ambassador programs with clinical thought leaders and wellness professionals across target cities 4. Automate, Systemise, and Scale Build marketing infrastructure that runs like a machine: automated lead nurturing, CRM workflows, triggered communications, and funnel tracking Set up full-funnel attribution so every rupee of spend can be traced to appointments and revenue Create city launch playbooks so marketing scales without starting from scratch each time Standardise processes across content, campaigns, reporting, and agency management 5. Lead as an AI-Native Marketer Use AI tools actively across creative production, copywriting, research, analytics, and campaign optimisation as part of daily workflow Evaluate and deploy the right MarTech stack including AI-powered tools for personalisation, SEO, social listening, and segment