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Chief Operating Officer (COO): Scaling #1 UK Short-Let Management Franchise

Pass the Keys
CompanyPass the Keys
CategoryOperations & Admin
LocationLondon
RemoteOn-site (inferred)
EmploymentFull-time
LevelExecutive
SalaryNot stated by the employer
Posted15 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (workable)
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Description
Summary Pass the Keys is hiring a COO to lead operations across our franchise network and support the CEO/Founder in scaling a purpose-driven organisation through its next stage of UK and international growth. We aim to grow net booking value from £35m to £100m+ over the next couple of years. The position is London-based, requiring three days (Monday, Tuesday, Thursday) of in-office presence each week at our location near Bank station. Reporting to the CEO, the COO will be responsible for leading our senior management team (sales, marketing, technology, franchise success, our own operations). You will take over the majority of day-to-day running of the business, allowing the CEO to focus more on new products, new markets, new business models, M&A, and other opportunities.  This is a role for someone who is equally comfortable building systems, driving accountability, and leading through influence. It requires exceptional people leadership and rigorous execution with strong strategic skills and commercial acumen. You need to have a very high EQ and be passionate about helping your team succeed and shine. Franchising, property management, and short-letting experience are a bonus. Our Journey and Vision Pass the Keys was founded in London in 2015 to help homeowners earn additional income and retain flexibility in using their homes by renting them out on platforms like Airbnb, without the hassle of managing them. We offer a fully managed service for our hosts (including Listing & Revenue Management, 24/7 Guest Services, and Cleaning & Maintenance). Pass the Keys’ tech focus differentiated us from other short-let management companies from the beginning. Pass the Keys expanded its own operations to 10 cities and 300 properties between 2015 and 2018. From 2018, we have grown through franchising by empowering local entrepreneurs (franchisees) to build successful local businesses in each territory using our brand, in-house technology, processes and support. We are one of the few players that have successfully survived and thrived after COVID.  Today, Pass the Keys is one of the largest full-service short-let managers in the UK and Spain, present in 50+ locations with over 1,700 properties under management  one of the biggest short-let franchise networks in Europe. £35m in net booking value. Around £13m in gross network revenue, £4.5m in Pass the Keys net revenue. one of the highest-quality short-let managers in the UK and Europe with an average Airbnb score above 4.75, 4.9 on Google and 4.9 on Trustpilot  a team of 40+ team members, mostly in the UK but also in Poland, Spain, Bulgaria and the Philippines. Our office is based near Bank Station in London. We work three days a week in the office, two days remotely.   Our vision is to become the biggest short-let ecosystem globally by constantly improving the success of our hosts, guests and franchisees. Our near-term goal is to reach £100m in booking value by helping 100 franchisees exceed £1m in booking value. As we take on bigger management franchisees and focus more on international expansion, our longer-term goal is a £1 billion annual booking value. Job Overview We are looking for a Chief Operating Officer (COO)/ Managing Director to help us accelerate our business in the UK and internationally. The successful candidate will report to the CEO/Founder and become his trusted strategic partner. You will be in charge of our Senior Management Team, responsible for leading all our teams. The role is similar to that of an 'Integrator' (as described in Gino Wickman’s Traction), meaning you will turn the company’s vision into execution, manage day-to-day operations with decisiveness and empathy, and hold the senior leadership team to high standards of accountability while building strong relationships. The opportunity for the COO in Pass the Keys is to help shape our journey, realise our vision, and transform the