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CREATIVE DIRECTOR Location: United States or Europe Reports to: VP of Marketing Employment type: Full-time ABOUT TETON Teton is building the autonomous operating system for care. Our technology gives senior living and care teams greater visibility into resident wellbeing, movement, sleep, and care delivery, helping them respond faster, work more efficiently, and provide more personalized care. As Teton grows across the United States, United Kingdom, and Europe, we are looking for a Creative Director to define how the company shows up across every market and customer touchpoint. THE ROLE The Creative Director will own Teton’s creative vision and raise the quality, consistency, and effectiveness of our brand. You will translate complex technology, operational workflows, and customer outcomes into clear, compelling creative work. You will oversee the development of campaigns, brand systems, sales materials, digital experiences, video, events, and product storytelling, ensuring that everything Teton produces feels cohesive, distinctive, and credible. This is a hands-on leadership role. You will set the creative direction, build the systems that allow the team to move quickly, and remain closely involved in concepting, design reviews, storytelling, and execution. You will work closely with Marketing, Product, Sales, Customer Success, Growth, and external creative partners. WHAT YOU’LL OWN BRAND AND CREATIVE DIRECTION - Define and evolve Teton’s global creative direction across brand, campaigns, digital, events, video, and sales enablement. - Build a clear and recognizable visual identity that reflects Teton’s position as a category-defining care technology company. - Ensure creative work feels modern, human, credible, and appropriate for senior living and healthcare audiences. - Maintain consistency across regions while allowing campaigns to reflect local market needs. - Establish the creative principles and standards that guide all internal and external work. CAMPAIGN DEVELOPMENT - Partner with Marketing and Growth to turn campaign strategies into strong creative concepts. - Lead the visual and narrative development of integrated campaigns across paid media, email, social, video, webinars, reports, and events. - Create work that makes complex product capabilities easy to understand and connects them to real operational outcomes. - Develop campaign systems that can scale across formats, regions, and customer segments. - Review campaign performance and use results to improve future creative work. PRODUCT AND CUSTOMER STORYTELLING - Work with Product Marketing to bring Teton’s platform, workflows, and product capabilities to life. - Develop clear visual frameworks for explaining how Teton works and why it matters. - Turn customer outcomes into compelling case studies, videos, presentations, and campaign assets. - Ensure the creative work accurately represents the product and avoids unnecessary technical language or overstated claims. - Find effective ways to communicate privacy, trust, and responsible technology without relying on generic healthcare imagery. SALES ENABLEMENT AND PRESENTATIONS - Raise the quality and consistency of Teton’s sales decks, proposals, one-pagers, case studies, and executive presentations. - Create modular design systems that allow Sales and Marketing to move quickly without sacrificing quality. - Partner with commercial teams to improve how Teton communicates value to caregivers, operators, executives, and ownership groups. - Review high-priority presentations and materials for major prospects, partnerships, events, and executive meetings. - Build templates and guidance that make core materials easier to update and reuse. DIGITAL AND WEB EXPERIENCE - Own the creative direction of Teton’s website and other key digital experiences. - Partner with Marketing, Product, and Engineering to improve site structure, storytelling, and