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Customer Brand Intern

prudential
Companyprudential
CategoryMarketing
LocationKuala Lumpur
Remote
EmploymentNot stated
LevelIntern
SalaryNot stated by the employer
Posted22 Jul 2026
Last verified10 Aug 2026
SourceEmployer ATS (workday)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed. The   Customer   Brand Intern will support the   Customer   Brand team in executing integrated marketing campaigns, managing brand assets, coordinating with internal stakeholders and external agencies, and   a ssisting   with   day-to-day   marketing operations. This role offers   ‑ hands-on ‑   exposure to brand management, campaign planning, content development, and marketing execution within a leading   insurance   services   o rganisation . 1. Brand & Campaign Support • Support the execution of brand and marketing campaigns across digital, social, print, and   on ground ‑   touchpoints • Assist   in rolling out campaigns according to brand guidelines to ensure consistency across all materials • Help track campaign timelines, deliverables, and milestones to ensure smooth execution • Support sustenance and   always on   brand initiatives as   ‑ required 2. Content & Asset Management • Assist   in coordinating and managing marketing assets ( e.g.   key visuals, videos, copy decks) across different platforms • S upport basic content adaptation for various channels ( e.g.   resizing, caption tweaks,   platform specific   requirements ‑ ) • Help   organise   and   maintain   shared folders, version control, and asset trackers • Proofread marketing materials to ensure accuracy, clarity, and brand tone 3. Agency & Vendor Coordination • Support   day-to-day coordination with creative, media, and production agencies • Assist   in consolidating feedback from internal stakeholders and ensuring   timely   updates to agencies • Help track artwork submissions, revisions, and final deliveries • Support basic administrative tasks related to agency engagement ( e.g.   documentation, timelines, cost tracking support) 4. Internal Stakeholder & Approval Support • A ssist   in coordinating with   cross functional   teams such as Product, Compliance, Legal, and   Distributio ‑ n • Support the preparation of materials for internal reviews and approval processes • Help ensure marketing materials meet internal governance and compliance requirements before release • Follow up on feedback and approval status to keep projects moving 5. Reporting, Research & Administration • Support basic campaign reporting,   post campaign ‑   summaries, and presentation deck preparation • Assist   with simple market, competitor, or social media research when   required • Help with administrative and operational tasks to support the overall Brand & Marketing function Requirements • Currently pursuing or recently completed a diploma/degree in   Marketing, Communications, Business, Mass Communication, or related fields • Strong written and verbal communication skills • Ability to work in multiple languages (English, Bahasa Malaysia, Mandarin) . • Familiarity with social media platforms   ( Facebook, Instagram   &   Xiaohongshu ). • Detail oriented ‑   with good   organisational   and   time management ‑   skills • Comfortable working with Microsoft PowerPoint, Excel, and Word • Basic design skills and experience with Microsoft Office or Google Workspace; graphic design tools (e.g., Canva) are a plus. • Able to work in a   fast paced ‑   environment and manage multiple tasks • Positive attitude, proactive, and willing to learn What You Will Gain • Exposure to brand strategy and marketing execution in a large,   established   organisation • Hands ‑ on   experience working with internal stakeholders and external agencies • Understanding of marketing processes within a regulated industry • Opportunity to build   a strong foundation   in brand and integrated marketing Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.