Job Opportunities API

Digital Strategy Director (up to £60,000) At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer. Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy. About the role The Digital Strategy Director will provide the leadership Gardeners' World's digital future demands. This is a role for a platform-savvy, editorially grounded creative leader who can bridge the brand's celebrated legacy and its digital future — preserving the journalistic rigour, authority and authenticity that have made it a household name, while transforming the ways that expertise reaches people. You'll see the whole picture: what each digital touchpoint is for, who it serves and what it needs to do. And you'll redefine how the brand plans, produces and publishes content across every format — web, social, video, podcast, app and beyond — building the teams, workflows and culture to deliver it at scale.   It's also a role for someone who genuinely loves gardening — not as a credential, but as the kind of passion that gives instinctive insight into what gardening audiences need, how they think and what earns their loyalty. You'll be a strategic thinker who understands digital ecosystems, platform behaviour and audience development, grasping not just what works algorithmically but what earns real loyalty. You'll be a confident, decisive leader, accountable for outcomes, and a skilled integrator who unites teams, disciplines and formats that have worked in isolation into one collaborative culture — with real multimedia fluency across video, audio, social, editorial and design. As a Digital Strategy Director, you will: Digital ecosystem and platform strategy Own and evolve the digital strategy, ensuring every touchpoint — web, social, video, podcast, app and aggregators — has a clear purpose, defined audience and compelling content proposition Oversee the day-to-day management, optimisation and evolution of gardenersworld.com Map the customer journey from discovery to subscription, making confident calls on where the brand should and shouldn't invest Champion innovation, from a next-generation app to AI-assisted tools that enhance the audience relationship and production process Editorial planning transformation Work with the Head of Multimedia Operations to make editorial planning multimedia-first, keeping the flagship print product protected and celebrated even as digital becomes the primary engine of growth Build a shared vision for the brand's multimedia output, creative identity and editorial style, true to both audience need and brand authenticity Creative, design and team leadership Lead and inspire a team of digital specialists, fostering a culture of ambition and craft and breaking down silos between print and digital Lead the upskilling of editorial teams in multimedia and AI-assisted working, recruiting new skills where needed Oversee design's evolution from a print-focused discipline to one spanning motion, graphic and multimedia Ensure the brand works with diverse talent to elevate its IP, and act as a senior advocate for digital across editorial and commercial Premium IP and format development Deliver premium multimedia IP formats, with third parties where appropriate, securing the brand's credibility as a serious multimedia producer Champion bold ideas that expand what a ga