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Director of Marketing & Growth

Intelligent Change
CompanyIntelligent Change
CategoryMarketing
LocationToronto
RemoteRemote
EmploymentFull-time
LevelDirector
SalaryNot stated by the employer
Posted16 Jan 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
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Description
A Note from the Founder Intelligent Change began as something personal. Before it was a company, it was a question I was trying to answer in my own life: Why do we know so much about personal growth, yet struggle to live it consistently? Over the years, what we created resonated far beyond anything I imagined. Millions of people around the world now use Intelligent Change products as daily rituals to slow down, reflect, and live more intentionally. Today, we’ve sold over  4 million products globally  and reached millions of people around the world. But we are still early in our journey. We are building something that can scale meaningfully without losing its soul. This role matters because marketing at Intelligent Change is not about noise or growth at any cost. It is about turning purpose into presence, and presence into sustainable scale. If you are excited by the idea of building a world-class brand rooted in intention, ritual, and real impact, this role is for you. — Alex Ikonn Founder, Intelligent Change About Intelligent Change Intelligent Change exists to help people design better lives through small, consistent rituals that compound over time. We create physical tools and experiences that turn personal growth into something people can actually live. Not through pressure or motivation, but through structure, reflection, and intention. We are the  creators of the most viral journal in the world, The Five Minute Journal , a product that helped turn gratitude into a daily practice for millions of people globally. To date, Intelligent Change has sold  over 4,000,000 products worldwide  and built a deeply loyal, values-driven community. Our products are used and recommended by  Tim Ferriss, Emma Watson, Lily Collins , professional athletes, CEOs, founders, and leaders across industries, alongside millions of everyday people seeking more intentional lives. Intelligent Change has been featured in  The New York Times, Vogue, Forbes, ELLE , and other leading global publications.  The New York Times  described Intelligent Change as a brand that has  “turned gratitude into a global movement.” Today, Intelligent Change is a profitable  eight-figure brand  with a clear path to becoming a  $100M+ global business . We are entering a pivotal phase of growth and are looking for a senior marketing leader who can help us scale with focus, taste, and discipline, while preserving the heart of what makes this brand matter. The Role The  Director of Marketing & Growth  will own how Intelligent Change shows up in the world and how it grows. This is a senior, hands-on leadership role at the intersection of  brand, content, performance, and commerce . You will be responsible for building a modern marketing engine that drives awareness, revenue, and long-term brand equity. You will work closely with the founder and leadership team and play a central role in shaping the future of Intelligent Change. This role is expected to grow into a  Chief Marketing Officer  position for the right person. What You’ll Do Own the Marketing Vision Lead end-to-end marketing strategy across brand, content, performance, and e-commerce Translate Intelligent Change’s mission, worldview, and values into a clear, consistent market presence Build & Lead the Marketing Organization Hire, develop, and lead a high-performing marketing team Manage agency partners across paid media, creative, and growth Build systems that enable speed, clarity, and accountability Scale Content, Social & Community Lead organic content and social strategy across Instagram, TikTok, YouTube, and emerging platforms Build content systems that prioritize consistency, learning, and iteration Ensure content reflects the depth, warmth, and intelligence of the brand Own E-Commerce Growth Oversee Shopify and Amazon performance with