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Director Product Marketing - Signal Connectivity Products

Astera Labs
CompanyAstera Labs
CategoryMarketing
LocationSan Jose
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted28 May 2026
Last verified11 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com . Role Overview   Astera Labs is seeking a Director of Product Marketing to lead go-to-market strategy for our industry-leading connectivity solutions . This is a high-impact leadership role at the intersection of technology and market strategy, where you'll shape how the world's largest hyperscalers and AI infrastructure builders understand and adopt our PCIe signal conditioning products.  As a senior leader on the product marketing team, you'll drive positioning, messaging, and competitive strategy for products enabling the next generation of AI and cloud data centers. You'll partner closely with engineering, sales, and executive leadership to translate deep technical capabilities into compelling value propositions that resonate with technical decision-makers. This role requires someone who can move fluidly between silicon-level technical discussions and strategic market conversations.  With AI infrastructure demand accelerating and Astera Labs at the forefront of solving critical connectivity bottlenecks, this is an opportunity to shape the narrative for technologies like PCIe Gen 6/7 and UALink that are powering rack-scale AI systems worldwide.  Key Responsibilities   Go-to-Market Strategy & Execution   Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers  Develop compelling content including presentations, white papers, datasheets, and technical collateral  Revenue Impact Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth Market & Competitive Intelligence   Own competitive analysis and market intelligence for PCIe signal conditioning markets Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity  Translate market insights into actionable product and positioning recommendations  Cross-Functional Leadership   Partner with engineering to deeply understand product capabilities and roadmap  Enable sales teams with training, tools, and competitive positioning to win strategic accounts  Collaborate with executive leadership to align product marketing initiatives with corporate strategy  Team & Stakeholder Management   Build and mentor a high-performing product marketing team  Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings  Drive alignment across marketing, product, and sales organizations  Basic Qualifications   Bachelor’s degree in electrical engineering, Computer Engineering, or related technical field  10+ years of experience in product marketing, pro