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Freelance B2B eCommerce CRO & UX/UI Designer

Restaurant Supply
CompanyRestaurant Supply
CategoryDesign
LocationRemote
RemoteRemote
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted20 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About the Company Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and leveraging our industry buying power. About the Role We are seeking an exceptional Freelance eCommerce UX/UI & Conversion Optimization Designer with deep experience designing B2B eCommerce platforms, high-value purchase experiences, or large product catalog websites . This role is not just focused on creating visually appealing interfaces. We are looking for a designer who specializes in conversion rate optimization (CRO) and understands how to influence customer behavior through UX, experimentation, analytics, and usability improvements. The ideal candidate has a proven track record of improving conversion rates, reducing friction, and increasing revenue on complex eCommerce websites with thousands of SKUs and sophisticated purchasing journeys. Responsibilities Analyze customer behavior, website analytics, session recordings, and performance data to proactively identify conversion barriers and revenue opportunities. Develop UX hypotheses and recommend improvements designed to increase conversion rate, revenue per visitor, average order value, and other key eCommerce KPIs. Design high-quality, conversion-focused user experiences and interfaces in Figma that are clearly structured, documented, and ready for developer implementation. Optimize critical eCommerce experiences, including navigation, search, category and product pages, cart, checkout, calls to action, product discovery, and other key customer journeys. Partner closely with developers and the A/B testing team to turn UX hypotheses into measurable experiments. Design variations for A/B and multivariate testing and iterate based on quantitative results and customer behavior. Use tools such as Google Analytics, Microsoft Clarity, Hotjar, or similar platforms to understand customer behavior and support design decisions with data. Evaluate experiment results and translate findings into actionable recommendations for future optimization. Ensure the website maintains a professional, polished, corporate, and trustworthy experience that builds customer confidence throughout the purchasing journey. Maintain consistency across design systems, components, layouts, and interaction patterns while continuously identifying opportunities for improvement. Work independently to identify and prioritize high-impact opportunities rather than relying solely on assigned design requests. Stay current on eCommerce UX, conversion optimization, experimentation, and usability best practices and apply relevant insights to RestaurantSupply.com. Qualifications 5+ years of professional UX/UI or Product Design experience, with significant experience designing for&