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Generative Search & Reputation Manager (contract)

Airbnb
CompanyAirbnb
CategoryUncategorised
LocationUS
RemoteRemote
EmploymentContract
LevelNot stated
SalaryUSD 50–64
Posted6 Aug 2026
Last verified11 Aug 2026
SourceThe employer's own careers page (company_site)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way. Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb: • Our community is based on connection and belonging. • Our creativity allows us to imagine new possibilities for people. • Our responsibility is to all of our stakeholders. • It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company About the role: We are looking for an experienced SEO/AEO Manager to advance and expand Airbnb's Search and AEO capabilities within the Reputation & Research team. This is an emerging function — we have established a baseline strategy, performance infrastructure, and an operating model, and we are now looking for someone to meaningfully build on that foundation. There is significant room to shape how this capability develops, deepen our practice, and extend its impact across markets. You will work at the intersection of search technology, strategic communications, and public affairs — a combination that requires both technical fluency and strong stakeholder instincts. You'll manage vendors and contractors, coordinate across cross-functional partners, and support multiple markets and workstreams simultaneously. What you'll do: Planning and implementation Help plan and implement comprehensive SEO and AI Search strategies aligned to Airbnb's reputation, business, and public policy priorities Identify priority topics, narratives, and search landscapes that matter most in key markets, including housing, short-term rental regulation, tourism, community/societal impact, and trust and safety Stay current on AEO developments (generative search, AI Overviews, large language model citation patterns) and translate emerging trends into practical recommendations for owned, earned, and paid (e.g. SEM) strategies Performance monitoring and reporting Own the ongoing monitoring and refinement of Search and AEO performance infrastructure across relevant tools and platforms Build and maintain regular performance reports for internal stakeholders, making complex data legible and actionable for non-technical audiences Track content visibility, share of voice, and AEO citation patterns over time, identifying shifts that warrant strategic response Insights and guidance for local markets Serve as an internal consultant to stakeholders, providing data-driven guidance on: Content and messaging priorities for owned and earned channels Audience targeting opportunities informed by search behavior Competitive landscape analysis — what narratives and sources dominate search results in a given market AEO citation analysis — which voices and sources are being surfaced by AI tools when users ask questions relevant to Airbnb's policy issues Translate local search data into insights that inform broader reputation, amplification (e.g. SEM), and communications strategies Vendor and contractor management Manage relationships with SEO and AEO vendors, paid media and creative agencies, and specialist contractors Help define scopes of work, oversee quality and delivery, and evaluate vendor performance Cross-functional stakeholder management Build strong working relationships with Reputation, Comms, Growth Marketing, Business, and Public Policy teams Project manage multiple workstreams simultaneously, maintaining clear timelines, deliverables, and communication with stakeholders Represent the Search and AEO function in cross-functional planning processes when needed What we're looking for: Required 5+ years of experience in SEO, with a track record of contributing to search performance in a multi-channel or multi-market environment Hands-on proficiency with core search and website performance platforms, including Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, AHREFs, SEMrush, Conductor, Moz, or similar enterprise SEO tools Experience with and working knowledge of AEO and the tools used to monitor and optimize for it — including platforms such as Profound, Conductor, or equivalent Experience with and understanding of SEM, paid media, and its interplay with organic search Strong analytical skills: comfortable working with performance data, identifying meaningful patterns, and presenting findings clearly to non-technical stakeholders Experience working with external vendors, agencies, or contractors, including helping to define scope and manage delivery Experience using AI tools for productivity, like Claude Co-work, Claude Code, Google Gemini, Notebook. LM, or similar Good project management instincts, with the ability to keep multiple workstreams moving across different teams Strong written and verbal communication skills, including the ability to explain search concepts to policy and communications colleagues Preferred Experience working in public affairs, policy communications, corporate reputation, or a related field – tech or startup experience a plus Familiarity with the political and regulatory landscape around short-term rentals, housing, or the technology space Experience supporting international or multi-market teams with localized search strategies Background in competitive intelligence or media monitoring Why this role Join an emerging function with real room to shape its direction, deepen its practice, and expand its reach across markets Work at the frontier of AEO — a fast-moving space where the rules are still being written Contribute directly to how Airbnb's story is understood and discovered globally Partner with teams who are navigating some of the most consequential policy debates in the travel and housing space Hourly Pay Rate Range (dependent on location, experience, expectation) The pay range that Magnit reasonably expects to pay for this position is: $ 50-64/hr Benefits: Medical, Dental, Vision, 401K (provided minimum eligibility hours are met) All qualified applicants will not be discriminated against and will receive consideration for employment without regard to protected veteran status, disability, race, color, religion, sex, age, sexual orientation, gender identity or national origin.