Growth & Strategy Lead, GTM
Shelf
| Company | Shelf |
| Category | Marketing |
| Location | New York City |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 27 May 2026 |
| Last verified | 12 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Operator. Orchestrator. Creative Force.
About Shelf
Shelf is the operating system for agentic AI: a platform that models your policies, workflows, and operational logic into an AI Data Model so AI agents don't just respond—they reason. The result is AI that understands how your business actually operates and delivers precise, compliant, and auditable outcomes at scale.
Leading enterprises including Amazon, Nespresso, HelloFresh, and KeyBank use Shelf to power AI agents that automate complex workflows, improve operational efficiency, and transform manual processes into intelligent automation.
We're partnered with Microsoft, Salesforce, OpenAI, Snowflake, and Databricks , and have been recognized by Gartner as a Cool Vendor and by IDC as an Innovator for our approach to enterprise AI.
The Opportunity
Shelf is operating in one of the fastest-moving markets in the world, and we’re at an inflection point. We have strong customers, product-market fit, and positioning. Now we’re looking for exceptional operators to help accelerate growth alongside the founders and leadership team.
This is not a traditional functional role. You’ll join the core team at a moment where every decision materially shapes the company’s trajectory.
The Role
We’re hiring a Growth & Strategy Lead: a high-agency generalist who thrives in ambiguity and moves fast. This person combines analytical rigor, structured problem-solving, creative instinct, and relentless execution.
You likely started in consulting or another rigorous analytical environment, then moved into startups as a founder, early employee, or operator. You know how to build without a playbook, wear multiple hats, and ship quickly.
You’re hands-on, low ego, and highly resourceful. You use AI, automation, and modern tooling to create outsized leverage and move with speed. You can turn a blank page into a campaign, workflow, event, narrative, or system and iterate rapidly from there.
This role works closely with the Head of Marketing and executive team as a force multiplier across the business. One week might include launching campaigns, testing growth experiments, building automations, supporting sales strategy, and executing executive events.
We move fast, priorities shift constantly, and adaptability is essential. You should thrive in high-intensity environments and be motivated by building something meaningful from the ground up.
What You’ll Do:
Operate Across the Business:
Act as a high-leverage utility player on the core team. Turn ambiguous asks into finished deliverables across growth, operations, content, events, systems, and strategy.
Take a one-line idea from leadership and turn it into execution
Build campaigns, narratives, workflows, analyses, and experiments from scratch
Bring strong creative instincts across copy, messaging, positioning, and brand
Think from first principles and move quickly without waiting for perfect clarity
Use AI & Automation as Force Multipliers:
Leverage AI, automation, and modern tooling to operate with outsized impact.
Build systems that automate repetitive work and increase company throughput
Use tools like n8n, Zapier, Claude, Clay, Salesforce, Pardot, and HockeyStack
Partner with engineering and product on integrations and workflow automation
Stay current on emerging AI tools and identify what creates real leverage
Drive Growth:
Own growth initiatives end-to-end, from strategy through execution and measurement.
Launch and optimize pipeline-generating campaigns across paid, outbound, and experimental channels
Run rapid growth experiments and double down on what works
Build outbound and ABM programs using tools like Lemlist, Clay, ZoomInfo, and Pardot
Identify unconventional growth opportunities others overlook
Shape Messaging & Narrative:
Help define how Shelf communicates its value to the market.
Write landing page