Head of Lifecycle Marketing
dazn
| Company | dazn |
| Category | Marketing |
| Location | New York |
| Remote | Hybrid |
| Employment | Full-time |
| Level | Director |
| Salary | Not stated by the employer |
| First seen | 21 Jul 2026 (the employer did not state a posting date) |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (pinpoint) |
Description
Why Join DAZN? Joining DAZN in New York means being part of a global sports entertainment powerhouse driving innovation in CRM strategy and customer engagement. You will work at the intersection of cutting-edge technology, world-class content, and strategic marketing to shape how fans across our North American markets engage with DAZN. With a mission to deliver emotional, data-driven connections that drive platform engagement and subscriber growth, this is your chance to make a global impact and be part of a team changing the future of sports broadcasting. The Role: As Head of Lifecycle Marketing/Head of CRM, you will lead the global retention and CRM strategy for some of DAZN’s most important partnerships. You will oversee the creative and data-driven execution of CRM campaigns to engage fans, collaborating with internal teams and partners to grow subscriber numbers, reduce churn, and maximise lifetime value. You’ll spearhead test-and-learn programs, drive product capability and harness data and AI for optimal segmentation. Salary Range: $150,000 - $180,000. This is hybrid role which will be based mostly on site from our New York office.