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Head of Marketing

volarisgroup
Companyvolarisgroup
CategoryMarketing
LocationBelfast
RemoteOn-site (inferred)
EmploymentNot stated
LevelDirector
SalaryNot stated by the employer
Posted5 Aug 2026
Last verified12 Aug 2026
SourceEmployer ATS (workday)
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Description
Job Summary: DisplayNote Technologies is looking for a commercially minded, hands-on Head of Marketing to lead our next phase of growth. This is a permanent leadership role that will initially provide maternity cover for our Marketing Manager before transitioning into the long-term Head of Marketing position, leading our marketing strategy. Working closely with the CEO and senior leadership team, you'll shape our brand, drive demand generation, strengthen our global partner ecosystem, and build a high-performing marketing function as we scale internationally. This is not a role focused simply on generating more marketing activity. It is an opportunity to shape a category, build international brand awareness, create demand across direct and partner-led markets, strengthen the value of our OEM ecosystem and develop the marketing function required for DisplayNote’s next stage of growth. Job Description: About   DisplayNote DisplayNote   builds the software experience layer for shared meeting rooms and learning spaces.   Think of   DisplayNote   as the Apple CarPlay of shared spaces. The display,   hardware   and meeting platform may change, but   DisplayNote   creates a familiar,   secure   and consistent experience for the person using the room. Our two core platforms—Launcher and Montage—help   organisations   start meetings, share content, manage rooms   centrally   and create more predictable experiences across classrooms, meeting   rooms   and shared spaces.   DisplayNote   technology is embedded in hundreds of thousands of spaces worldwide through partnerships with leading display manufacturers, and is also sold directly to enterprise,   education   and technology customers. The technology   is proven.   The market opportunity is   significant. But much of the value   DisplayNote   creates is still invisible to the people who experience it. We are now evolving from a successful embedded software provider into the   recognised   experience layer for shared spaces. Our ambition is to make   DisplayNote   the standard behind meeting rooms and learning spaces that work consistently—across hardware, devices,   platforms   and locations. The Opportunity We are looking for a commercially minded, hands-on Head of Marketing to help make that ambition real. This is not a role focused simply on generating more marketing activity. It is an opportunity to shape a category, build international brand awareness, create demand across direct and partner-led markets, strengthen the value of our OEM   ecosystem   and develop the marketing function required for   DisplayNote’s   next stage of growth. You will inherit: • proven products with international reach • established relationships with global technology partners • a newly developed brand platform • a clear strategic direction • direct access to the CEO and senior leadership team • the opportunity to shape how marketing   operates   across the business The successful candidate will combine strategic judgement with practical delivery. You will be comfortable setting direction, building plans, improving   systems   and rolling up your sleeves when   required . Important Information  A bout the Role This is a permanent Head of Marketing position.   During your first 12 months, you will combine immediate operational ownership with the development of   DisplayNote’s   future marketing function. While our Marketing Manager is on maternity leave, you will take direct responsibility for   maintaining   and improving core marketing delivery. This will give you first-hand exposure to our customers, products, partners, systems, commercial   priorities   and routes to market. Alongside day-to-day delivery, you will begin shaping the longer-term marketing strategy, operating model, measurement framework, resource   plan   and team structure. When the Marketing Manager returns, they will report directly to you and resume ownership of day-to-day marketing execution. Your focus will then shift further towards strategic leadership, commercial growth, team   development   and cross-functional alignment. This structure is intended to build a scalable marketing function, not replace an existing one. The Role Reporting directly to the CEO, the Head of Marketing will lead the development of   DisplayNote’s   marketing strategy and commercial marketing capability. You will work across brand, product marketing, demand generation, partner marketing, customer insight, content, digital, campaigns, events,   communications   and marketing operations. You will also work closely with Sales, Product and Customer Success to ensure marketing supports the complete commercial system—from market understanding and proposition development through to pipeline generation, partner activation,   adoption   and growth. This is a senior role for someone who enjoys both strategy and execution, and who wants to build lasting marketing capability rather than simply manage a campaign calendar. What You Will Own • Marketing strategy and leadership:   Develop and lead   DisplayNote’s   marketing strategy, translating commercial   objectives   into clear priorities, plans, budgets, KPIs and investment decisions. • Brand and category development:   Lead the rollout and stewardship of the new brand, strengthen   DisplayNote’s   position as the experience layer for shared spaces, and build awareness across enterprise, education,   OEM   and channel audiences. • Product marketing:   Own positioning, messaging, go-to-market planning and sales enablement across Launcher,   Montage   and the wider portfolio, turning technical capabilities into clear customer and commercial value. • Demand generation:   Design and deliver integrated campaigns that create awareness, engagement, qualified   pipeline   and revenue across direct and partner-led routes to market. • Partner and channel marketing:   Strengthen   DisplayNote’s   proposition to OEMs, distributors, resellers, integrators and MSPs through co-marketing, launch support, partner   enablement   and joint demand generation. • Customer and market insight:   Use buyer research, customer feedback, sales intelligence, product   data   and win/loss analysis to improve ICPs, messaging,   campaigns   and commercial decision-making. • Marketing operations and performance:   Build a reliable marketing operating system covering CRM alignment, lead management, automation, attribution,   dashboards   and performance reporting. • Content and communications:   Oversee content, thought leadership, PR, executive communications, website, events and digital channels, ensuring consistent messaging and effective reuse across the buyer journey. • Commercial alignment:   Work closely with Sales, Product and Customer Success to improve proposition clarity, product launches, pipeline generation, customer   engagement   and market feedback loops. • Team and resource leadership:   Lead and develop the Marketing Manager, manage agencies and external partners, and recommend the future skills, structure,   technology   and investment needed to scale the function. • Continuous improvement:   Use AI and modern marketing practices responsibly to improve the speed, quality and efficiency of research, planning,   execution   and analysis. Indicative Time Allocation During the First 12 Months 40% — Marketing delivery Owning and improving campaigns, content, product launches, website activity, events, email marketing, social media, partner   marketing   and digital channels during maternity cover. 35% — Strategy and functional development Developing marketing plans, improving positioning, building reporting, refining processes, managing external   resources   and designing the future marketing function. 25% — Commercial partnership Working closely with Sales, Product and Customer Success to generate pipeline, improve buyer engagement, support strategic   opportunities   and strengthen commercial alignment. This allocation will evolve as the Marketing Manager returns and the function matures. What Success Looks Like in the First 12 Months • Commercial contribution:   Establish   a clear, measurable contribution to qualified pipeline and revenue, with stronger evidence of which campaigns, audiences and messages create commercial value. • Brand and market impact:   Successfully launch and embed the new brand platform, improve understanding of what   DisplayNote   does, and strengthen its position as the experience layer for shared spaces. • Marketing capability:   Maintain   strong delivery during the maternity-cover period while introducing a more disciplined planning, reporting,   CRM   and campaign operating model. • Product and sales enablement:   Improve product positioning, launches and buyer messaging, while equipping commercial teams with clearer narratives, campaign tools,   proof   and market insight. • Leadership and team development:   Build credibility with the leadership team, strengthen collaboration across Marketing,   Sales   and Product, and successfully transition the returning Marketing Manager into a clear and productive team structure. Who You Are You are a commercially focused B2B technology marketer who can move confidently between strategy and execution. You are likely to have worked in a scaling software,   SaaS   or technology business where marketing needed to become more structured, commercially   accountable   and influential. You will be comfortable operating with ambiguity, using limited resources intelligently and building strong cross-functional relationships. Essential Experience and Capabilities • Significant B2B software,   SaaS   or technology marketing experience, with ownership of strategy and measurable commercial outcomes. • Strong   product-marketing   capability across positioning, messaging, launches, sales   enablement   and buyer communication. • Experience building demand in a complex B2B environment and working closely with Sales to support pipeline and revenue growth. • Evidence of building,   improving   or maturing a marketing function, including planning, budgets, KPIs,   reporting   and performance management. • Strong customer and market insight skills, with the ability to turn evidence into better campaigns,   propositions   and decisions. • Excellent communication skills, including copywriting,   presentations   and the ability to explain technical products clearly. • Confidence influencing senior stakeholders, setting   priorities   and challenging activity that lacks strategic value. • Experience leading or coaching marketers,   agencies   and external partners. • Comfortable balancing leadership with hands-on delivery. • Confident using   AI responsibly   to improve research, content,   analysis   and productivity. Desirable Experience • Experience in collaboration technology, AV, EdTech, workplace technology or enterprise software. • Experience marketing through OEM, reseller,   distributor   or channel partnerships. • Experience supporting both direct and indirect routes to market, including international growth. • Experience in embedded software,   recurring-revenue   or SaaS business models. • Familiarity with Zoho CRM, HubSpot or similar platforms. • Experience with PR, thought   leadership   or   category-development   programmes . How We Work DisplayNote   is a growing technology company where marketing is becoming an increasingly important commercial function. We value people who: • take ownership • communicate clearly • make decisions using evidence • work constructively across functions • move with   appropriate speed • remain close to customers • use AI intelligently • improve the system, not just the output • are willing to challenge established thinking • care about both commercial performance and customer experience You will work directly with the CEO, leadership team, Marketing Manager and colleagues across Sales, P