Job Opportunities API

About us LifeMD is a leading provider of virtual primary care, telehealth, and specialized treatment programs serving hundreds of thousands of patients nationwide. Our vertically integrated platform combines 50-state licensed providers, in-house pharmacy and lab integrations, and proprietary technology that enables safe, high-quality, and affordable care. At the heart of this transformation is our team of developers, engineers, and tech innovators building state-of-the-art systems that make healthcare smarter, faster, and more accessible. From architecting scalable backend systems to crafting intuitive user experiences, we are pushing boundaries every day. Recognized as one of the fastest-growing healthcare tech companies (#166 on Deloitte Fast 500 in 2023), LifeMD is not just a healthcare company — it's a tech company revolutionizing healthcare. If you're passionate about building impactful technology, solving complex challenges, and seeing your code change lives, LifeMD is the place to grow, innovate, and make a difference. Join us and let's build the future of healthcare — together. About the role The Head of Women’s Health owns the strategic direction, growth, and operational performance of LifeMD’s Women’s Health vertical. This role is accountable for the general management, brand, patient experience, and product expansion of the business and is the senior leader who sets the vision, makes the trade-offs, and drives the cross-functional execution to win in the category. This is a builder’s role for a leader who is equally fluent in brand and growth. You will ensure a relentless acquisition and retention engine, and partner with clinical and product to expand the offering across menopause, HRT, bone health, metabolic wellness, and the next set of unmet needs. You will be a trusted partner to the executive team and a visible external face of the category. Core Responsibilities General Management Own the overall strategy and execution for the Women’s Health vertical. Drive revenue growth, contribution margin, and long-term sustainability of the business. Maintain accountability for P&L performance, forecasting, budget allocation, and key operating metrics; present results and recommendations to executive leadership. Partner with functional leaders to ensure operational excellence across marketing, clinical operations, product, and pharmacy fulfillment. Brand, Marketing & Growth Own the Women’s Health brand platform: positioning, voice, visual identity, messaging architecture, and category narrative across every customer touchpoint. Translate clinical depth — HRT, menopause care, bone health, metabolic wellness — into approachable, empathetic consumer storytelling that earns trust and drives conversion. Set the integrated media strategy across social, search, programmatic, affiliate, podcast, offline, etc. channels in partnership with performance marketing and media teams. Guide creative strategy and full-funnel testing — ads, landing pages, email, SMS, onboarding flows — with a test-and-learn roadmap and clear win conditions. Diagnose CAC, LTV, conversion rate, AOV, retention, and contribution margin trends; make the call on when to scale, kill, or invest behind a new channel, creative platform, or audience segment. Product Strategy & Expansion Collaborate with clinical and product teams to develop and expand Women’s Health offerings. Identify unmet patient needs and emerging market opportunities and translate them into scalable, compliant care models. Set the multi-quarter product and category roadmap with clear hypotheses, investment cases, and KPIs. Patient Experience & Lifecycle Oversee the full patient journey from acquisition through ongoing care and medication fulfillment. Ensure high-quality, consistent, patient-centered experiences across every touchpoint. Set retention strategy in partnership with CRM and product