Job Opportunities API

WHO ARE WE? We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes  OLLY,  SmartyPants and future acquisitions to come! This position's home company is OLLY.​ THE ROLE:  INNOVATION BRAND MANAGER - DISRUPTIVE GROWTH  ​ ​ We're looking for someone who can fast forward OLLY into the future. Someone who sees opportunities where others see constraints. Someone who is energized by creating what doesn't exist, testing bold hypotheses, learning quickly, and turning insights into scalable businesses. This role is responsible for building the next generation of growth platforms—from identifying emerging consumer problems to launching entirely new products, formats, categories and business models. Unlike a traditional brand management role, this position is focused on  early stage  innovation, test and learn growth platforms, and building new opportunities from concept through validation and launch. You'll operate with a startup mindset inside a high-growth organization. Success comes from curiosity, speed, conviction, and an ability to continuously learn through experimentation. This role reports into the VP of Brand Strategy & Innovation. ​ KEY RESPONSIBILITIES    Operate like a founder : Lead priority innovation concepts from idea through validation and launch readiness, partnering cross functionally to advance the strongest opportunities. Balance long-term vision with hands-on execution. Embrace failure as a learning tool, rapidly pivoting based on insights. Be resilient and navigate internal hurdles and processes with creative solutions.  ​ Build the future: See around corners. Anticipate where culture, technology, science, and consumer behavior are heading before the market does. Identify unmet needs consumers can't yet articulate and transform them into entirely new categories, platforms, and businesses that create future growth. ​ Test, Learn & Iterate : Lead a rapid experimentation process—from insight to concept, prototype, consumer validation and commercialization. Design lean experiments to quickly validate assumptions, minimizing risk while maximizing learning. Build an evidence-based innovation pipeline (e.g.; limited launch & learn) using consumer feedback, data and iterative testing.  ​ Build new growth platforms : Explore new product formats, technologies, ingredients, services and business models. Translate trends, science and consumer behavior into commercially viable opportunities. Partner across R&D, Brand, Commercial, Operations, Finance and External partners to bring concepts to life. ​ What success looks like : A robust pipeline of test & learn opportunities that will be future best sellers. Fast learning cycles with measurable consumer insights. High-quality concepts progressing through staged investment. Establish new products and platforms capable of driving meaningful future revenue. Build a culture that celebrates experimentation, curiosity and intelligent risk-taking. ​ THE CANDIDATE ​ ​ The Innovation Brand Manager - Disruptive Growth is  for someone who thrives in building something from nothing and brings a high bias for action balanced with a clear vision. You are intellectually curious, constantly exploring emerging trends, technologies, and evolving consumer behaviors to identify new opportunities. You challenge conventional thinking with confidence and respect, are comfortable making decisions with incomplete information, and view setbacks as opportunities to learn rather than failures. You inspire others through compelling storytelling while balancing creativity with commercial discipline, bringing resilience, optimism, and an entrepreneurial mindset to everything you do.