Marketing Manager, Go-To-Market
Imprint
| Company | Imprint |
| Category | Marketing |
| Location | New York City |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Manager |
| Salary | USD 180k–200k |
| Posted | 30 Jun 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
WHO WE ARE
Imprint helps the world's best brands grow the lifetime value of their customers. We started with co-branded credit cards and rebuilt them to be smarter, more rewarding, and brand-first. We partner with companies like Crate & Barrel, Rakuten, Booking.com http://Booking.com, H-E-B, Fetch, and Shell to launch modern credit programs that deepen loyalty, unlock savings, and drive growth. But the card is just the beginning. We combine advanced payments infrastructure, intelligent underwriting, and deep customer data to create delightful and personalized experiences for members as well as efficient and profitable relationships for our brand partners. Our robust technology and world-class operations allow us and our brand partners to offer powerful financial products without becoming a bank.
In the U.S., co-branded cards alone account for over $300 billion in annual spend, and most still run on decades-old legacy bank systems. Imprint is the modern alternative: flexible, embeddable, and built for how people actually pay today. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, we're building a world-class team to redefine how people pay and how brands grow. If you want to move fast, solve hard problems, and own real outcomes, we want to meet you.
Marketing Manager, Go-To-Market
The Role
As Marketing Manager, Go-To-Market, you will own launch strategy, execution, and partner marketing for every new partner launch and conversion at Imprint. You are the first marketing person in the room with a new partner, the one setting expectations and educating their team on what great co-branded card marketing looks like, and the one accountable for getting the launch right.
This is a high impact individual contributor role reporting directly to the VP of Marketing, sitting at the intersection of brand, growth, and partnerships. You will act as the marketing lead for partner relationships: translating partnership goals into compelling co-marketing programs, driving acquisition and engagement through partner channels, and ensuring Imprint shows up with consistency and impact across every partner touchpoint.
What Success Looks Like in the First 90 Days
- Established strong working relationships with key partners and internal stakeholders across Growth, Product, Business Development, and Lifecycle Marketing
- Launched or optimized at least one co-marketing program with measurable impact on partner-driven acquisition
- Developed a clear view of the partner marketing landscape and identified 2 to 3 high priority growth opportunities
- Built repeatable frameworks for partner campaign briefs, launch playbooks, and performance reporting
- Earned trust as a proactive, high judgment marketing partner who moves fast and communicates with clarity
What You'll Own
Launch Strategy and Planning
- Define launch strategy and target segments for every new partner launch and conversion
- Partner with GMs and the partner's marketing team to build multi-channel launch plans covering PR, lifecycle, web, affiliates, paid, and organic
- Own launch readiness and execution across all marketing surfaces
- Partner with internal stakeholders to build launch dashboards and establish goals
- Monitor and optimize early performance from 0 to 60 days post-launch
Workback Schedule and Execution Management
- Own the launch workback schedule and execution plan end to end
- Build and maintain detailed timelines across all marketing workstreams
- Track dependencies across teams (lifecycle, creative, ops, paid, data) and proactively resolve blockers
- Manage milestones and deliverables to ensure nothing falls through between launch planning and go-live
- Drive cross-functional alignment and accountability across every team that touches a launch
Lifecycle Marketing Briefing
- Brief lifecycle marketing on launch-specific email, push, and SMS campaigns in Imprint channels, providing objective, target segment, learn