Job Opportunities API

The Marketing Specialist is responsible for the day-to-day execution, optimization, and growth of company marketing initiatives to drive brand visibility and engagement. This role is responsible for managing SEO/SEM campaigns, executing media outreach and press releases, creating supporting visual design assets, and coordinating PR and events to position Finaira as a leading AI FinTech provider. The difference you will make • Plan and execute marketing campaigns across digital and offline channels to position Finaira as a leading AI FinTech provider. • Own SEO strategy and execution - keyword research, on-page optimization, content optimization, and performance tracking. • Manage SEM/paid campaigns (Google Ads, LinkedIn Ads) including budget tracking and performance reporting • Draft and distribute press releases to announce company news, product launches, and milestones. • Proactively reach out to journalists and news websites to pitch stories and secure coverage as a marketing/promotion channel (e.g., promoting a launch campaign, or company update). • Own the company's digital presence: website updates, social media, and campaign analytics. • Design supporting visual assets: social media graphics, one-pagers, presentation decks, campaign creative. • Ensure visual consistency with brand guidelines across all marketing materials. • Support planning and logistics for industry events and sponsorships. • Assist with broader brand visibility efforts alongside media outreach work above.