Job Opportunities API

The Marketing Specialist is a Hands-on execution role responsible for delivering marketing activity across digital channels, campaigns, events and customer communications for the Caudex Hospitality Portfolio. Working closely with Product, this role keeps the marketing engine running - producing content, managing channels, coordinating campaigns and ensuring the business shows up consistently and effectively across all touch points. With and end goal to drive leads. The role requires someone who takes initiative, manages their own workload and gets things done without needing day-to-day direction. Key Responsibilities Lead Generation & Demand Generation Execute lead generation campaigns across paid, organic, and partner channels. Manage SEO, SEM, AEO and paid media activity; monitor performance and optimise regularly. Oversee marketing automation workflows and CRM integration to nurture prospects and support pipeline growth. Coordinate with sales to ensure marketing activity aligns with revenue targets and lead handover is clean. Digital Marketing & Campaigns Plan and execute multi-channel marketing campaigns with clear objectives and measurable outcomes. Manage social media channels; develop and maintain a content calendar that drives engagement and brand awareness. Write and publish blog content, email campaigns, and other digital assets. Own website content management; ensure pages are current, accurate, and optimised for conversion. Manage review and rating platforms; coordinate review generation and respond as appropriate. Customer & Retention Marketing Develop and execute comms to the existing customer base supporting upsell, cross-sell, and retention goals. Coordinate referral and advocacy programs; source and publish customer case studies. Maintain CRM data quality and segmentation to support targeted campaign activity. Events & Conferences Coordinate end-to-end logistics for trade shows and industry events. Produce all event collateral and materials in line with brand guidelines. Manage pre and post-event communications and follow-up campaigns. Brand, Content & Communications Ensure all marketing output adheres to brand guidelines and maintains a consistent tone of voice. Manage the central asset library; keep materials current and accessible. Coordinate with external agencies and suppliers; manage briefs and delivery. Own internal communications including staff newsletters and company announcements. Support partner and co-marketing activity with integration partners. Contribute to PR and earned media activity including award submissions. Key Performance Indicators Lead volume and quality (MQLs and SQLs). Cost per lead&