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Marketing Specialist: Events and Lead Generation

Online Education Services
CompanyOnline Education Services
CategoryMarketing
LocationCape Town
RemoteOn-site (inferred)
EmploymentFull-time
LevelLead
SalaryNot stated by the employer
Posted27 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (workable)
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Description
Location: Cape Town  Contract type: Fixed-Term (12-months) Working Practices: Hybrid | Mondays and Thursday in office and remaining days remote (subject to change as per company policies)  Working hours: 10:00 to 18:00 (SAST), with the flexibility to support morning meetings with key stakeholders in Australia and to manage online events.  Reporting to: Head of Marketing  Role Summary We’re looking for a sharp, highly organised marketing specialist who can make events work harder. In this role, you’ll own the end-to-end execution of conferences, webinars, and sponsorship activations—while ensuring every event supports qualified lead generation, clean CRM handoff, and measurable marketing contribution. This is a role for someone who thrives on delivery, moves confidently across multiple time zones, and understands that execution excellence is commercial leverage.  What You’ll Own  1) Own end-to-end event and conference execution  Plan and deliver virtual and conference-based event activity from briefing through to post-event follow-up.  Manage timelines, deliverables, registrations, logistics, speaker coordination, briefing documents, production schedules, and final execution.  Coordinate external vendors and conference organisers to ensure every element is delivered accurately, on time, and to brand standard.  Drive rigorous event readiness and manage details proactively so execution runs smoothly under pressure.  Important: conference execution will be done remotely – travel is not required.  2) Lead webinar planning and delivery across multiple time zones  Coordinate and execute webinars to drive lead generation and engagement for audiences in the UK, US, and AU.  Manage webinar timelines, rehearsals, platform setup, communications, speaker preparation, attendee experience, and live delivery support.  Ensure sessions are professionally run, technically sound, and clearly connected to campaign and lead-generation goals.  3) Support demand generation through event-led contribution  Partner with the Head of Marketing and broader team to ensure events and webinars contribute to lead and pipeline targets.  Help connect campaign messaging, audience targeting, event experience, and post-event follow-up into a clear demand generation workflow.  Track deliverables and performance inputs that support reporting on lead generation and marketing contribution.  4) Repurpose and adapt content for event use  Spend approximately 30% of your time adapting and repurposing content for events, webinars, sponsorships, and related campaigns  Ensure content is fit for purpose, audience-relevant, on-brand, and tailored to each event format  Requirements Experience   Bachelor’s degree or similar qualification in Marketing, Communications, Events Management, Business, or a related field  Minimum of 3 years’ experience in an events-focused role, ideally within a B2B environment, with ownership of execution.  Experience delivering virtual events/webinars, including platform management, speaker coordination, and working across time zones  Strong understanding of lead generation, with the ability to ensure events and content contribute to qualified leads and pipeline outcomes.  Experience creating or adapting marketing content for campaigns and events  High attention to detail and ability to manage multiple moving parts  Benefits Company Information    OES is a vibrant and values-led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and e