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Marketing Technology Ops Lead

incubeta-global
Companyincubeta-global
CategoryMarketing
LocationCape Town
RemoteOn-site (inferred)
EmploymentFull-time
LevelLead
SalaryNot stated by the employer
Posted28 Apr 2026
Last verified10 Aug 2026
SourceEmployer ATS (breezy)
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Description
OVERVIEW The Marketing Technology Operations Lead is the orchestrator responsible for operationalising the Marketing Technology capability across the commercial, solution, and delivery pillars. Your mission is to convert admin-heavy workflows into a scalable, automated engine, eliminating manual overhead by architecting automated backend workflows and self-service client interfaces (client-tier-dependent) that enable scalability. You will own the Capability Roadmap and the 'Incubeta Way of Working,' ensuring that global delivery is consistent, proactive, and 'AI-first.' By enforcing rigorous commercial discipline - from automated price indexing to risk-based contract evaluation to automated cross and upsell opportunities - you ensure that Marketing Technology operations drive sustained profitability and seamless cross-capability growth. 1. Automation & Workflow Design • Partner with key stakeholders to architect and deploy automated backend workflows that streamline the end-to-end reseller lifecycle • Embed 'Transparency' into the operational architecture, ensuring data and margin visibility are automated features of the client experience.. • Develop a client-facing interface to automate administrative tasks and eliminate manual work for local client teams. • Implement a group-wide ticketing system to provide efficient, high-fidelity support for long-tail reseller clients. • Working closely with local markets to define the “Incubeta way” of servicing our Marketing Technology clients based on client tiering. 2. Strategic Roadmap & Operational Excellence • Own the Capability Roadmap, ensuring backend automation and cross-capability growth remain the primary engines for scaling the offering. • Centralise the collection and distribution of thought-leadership, case studies, and best practices from global specialists to ensure a unified 'Single Voice.' • Partner with HR to review and evolve job titles and role definitions within the capability, ensuring they are future-facing, inspiring, and aligned with an AI-outcomes agency. • Partner with HR to drive cultural change by coaching regional leads and teams on the value of standardised automation, overcoming resistance to new ways of working. • Monitor alignment with global delivery standards and escalate misalignments to regional leads for collaborative resolution. • Collaborate with the COO to deploy and evolve the global operating model for Marketing Technology, ensuring seamless integration and operational excellence across all markets 3. Commercial Rigour & Performance Tracking • Develop standardised, real-time reporting frameworks that empower teams to monitor health scores and proactively convert client risks into growth opportunities. • Equip the Global Director of Channel Partnerships with the data-driven insights and performance metrics required to optimise reseller relationships and secure the right partner-led funding • Establish a formal evaluation process for reseller opportunities, balancing payment default and cashflow risk against high-margin GP and cross-capability growth opportunities. • Partner with the Capability Lead to operationalise 'smart' pricing frameworks that prioritise rapid cross-sell, promote “stickiness”, and drive market competitiveness. • Establish and oversee a client maturity framework that monitors GMP Suite adoption to trigger automated upsell and cross-sell pathways, driving scalable growth across our capabilities. • Standardise the inclusion of annual price index increases in contracts to ensure seamless execution while accounting for client nuances. • Maintain rigorous oversight of pricing discipline to ensure that all client engagements remain aligned with profitability benchmarks. • Monitor and optimise global capacity and skill sets to ensure resource allocation is aligned with client demand and group profitability. Incubeta Company Values: • Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues • Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team. • Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven. • Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Process: If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing!