Marketing Technology Ops Lead
incubeta-global
| Company | incubeta-global |
| Category | Marketing |
| Location | Cape Town |
| Remote | On-site (inferred) |
| Employment | Full-time |
| Level | Lead |
| Salary | Not stated by the employer |
| Posted | 28 Apr 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (breezy) |
Description
OVERVIEW
The Marketing Technology Operations Lead is the orchestrator responsible for operationalising the Marketing Technology capability across the commercial, solution, and delivery pillars. Your mission is to convert admin-heavy workflows into a scalable, automated engine, eliminating manual overhead by architecting automated backend workflows and self-service client interfaces (client-tier-dependent) that enable scalability.
You will own the Capability Roadmap and the 'Incubeta Way of Working,' ensuring that global delivery is consistent, proactive, and 'AI-first.' By enforcing rigorous commercial discipline - from automated price indexing to risk-based contract evaluation to automated cross and upsell opportunities - you ensure that Marketing Technology operations drive sustained profitability and seamless cross-capability growth.
1. Automation & Workflow Design
• Partner with key stakeholders to architect and deploy automated backend workflows that streamline the end-to-end reseller lifecycle
• Embed 'Transparency' into the operational architecture, ensuring data and margin visibility are automated features of the client experience..
• Develop a client-facing interface to automate administrative tasks and eliminate manual work for local client teams.
• Implement a group-wide ticketing system to provide efficient, high-fidelity support for long-tail reseller clients.
• Working closely with local markets to define the “Incubeta way” of servicing our Marketing Technology clients based on client tiering.
2. Strategic Roadmap & Operational Excellence
• Own the Capability Roadmap, ensuring backend automation and cross-capability growth remain the primary engines for scaling the offering.
• Centralise the collection and distribution of thought-leadership, case studies, and best practices from global specialists to ensure a unified 'Single Voice.'
• Partner with HR to review and evolve job titles and role definitions within the capability, ensuring they are future-facing, inspiring, and aligned with an AI-outcomes agency.
• Partner with HR to drive cultural change by coaching regional leads and teams on the value of standardised automation, overcoming resistance to new ways of working.
• Monitor alignment with global delivery standards and escalate misalignments to regional leads for collaborative resolution.
• Collaborate with the COO to deploy and evolve the global operating model for Marketing Technology, ensuring seamless integration and operational excellence across all markets
3. Commercial Rigour & Performance Tracking
• Develop standardised, real-time reporting frameworks that empower teams to monitor health scores and proactively convert client risks into growth opportunities.
• Equip the Global Director of Channel Partnerships with the data-driven insights and performance metrics required to optimise reseller relationships and secure the right partner-led funding
• Establish a formal evaluation process for reseller opportunities, balancing payment default and cashflow risk against high-margin GP and cross-capability growth opportunities.
• Partner with the Capability Lead to operationalise 'smart' pricing frameworks that prioritise rapid cross-sell, promote “stickiness”, and drive market competitiveness.
• Establish and oversee a client maturity framework that monitors GMP Suite adoption to trigger automated upsell and cross-sell pathways, driving scalable growth across our capabilities.
• Standardise the inclusion of annual price index increases in contracts to ensure seamless execution while accounting for client nuances.
• Maintain rigorous oversight of pricing discipline to ensure that all client engagements remain aligned with profitability benchmarks.
• Monitor and optimise global capacity and skill sets to ensure resource allocation is aligned with client demand and group profitability.
Incubeta Company Values:
• Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues
• Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team.
• Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven.
• Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements
Equal Opportunity Employer:
Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Application Process:
If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.
Join us at Incubeta to shape the future of digital marketing!