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Mobile CRM & App Manager (all genders)

flaconi
Companyflaconi
CategoryEngineering
LocationBerlin
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted1 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
At flaconi, we believe that  diversity  fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly  #trustinpeople . We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging. flaconi is an  equal opportunity employer  and welcomes and encourages all qualified candidates from all backgrounds and identities, regardless of ethnicity, race, gender identity, migration background, national origin, disability status, sexual orientation, religion, or age to apply.  If you require specific support during the application or interview process – e.g. live captions, more time for the interview or the task in a different format – just let us know so that we can adapt the process accordingly. We will do our best to make this possible. Our Customer Relationship Management team is looking for a Mobile CRM & App Manager (all genders) with a strong focus on app communication to take ownership of planning, executing, analyzing, and optimizing customer journeys. Are you open-minded, proactive, and driven to work independently? Then apply now and become part of the CRM Lifecycle & Retention team! Your Role Execute ad-hoc and automated push notifications, in-app popups, and inbox messages, across all 12 active markets, managing the full process from planning and creation to final send-out within SAP Emarsys to drive engagement, retention, and Customer Lifetime Value. Craft engaging German copy for our key DACH market, ensuring every message reflects the flaconi tone of voice. Create, manage, and continuously optimize customer segments to ensure our messaging remains highly personalized, relevant, and timely. Achieve monthly performance goals for the push notification channel by continuously monitoring and analyzing CRM KPIs, running A/B tests, and proactively implementing optimizations based on performance developments and business needs. Lead projects to improve our overall customer app communication, including technical enhancements of our current setup and initiatives to increase personalization levels across mobile channels. Work closely with our Commercial, International, and Tech teams in a highly collaborative and cross-functional environment. Your Profile Bring 2+ years of professional, hands-on experience in the conception and operational execution of Mobile CRM & App campaigns (Push Notifications, In-App, Inbox) via SAP Emarsys, Braze, or comparable mobile automation tools. Hold a successfully completed degree, ideally in Business Administration, Marketing, or a comparable practical apprenticeship. Demonstrate excellent language skills in both English and German (C1/C2) to comfortably draft push copy for our DACH market and collaborate across our international team. Show strong communication skills alongside an outstanding talent for organization and coordination. You bring a deep understanding of mobile app mechanics (like deep linking, push opt-ins, and event triggers) combined with analytical thinking, an affinity for numbers, and a performance-oriented approach What We Offer Our employees matter to us : We offer you a permanent contract and cover the costs for your BVG or Deutschland ticket. Work-life balance : 29 vacation days plus additional days off on the 24th and 31st December, flexible working hours, up to three days of working from home per week, and in specific cases, the option to work 100 % remotely within Germany; the possibility of a paid sabbatical. flaconi Academy : Actively shape your own career path by taking advantage of our internal and external training opportunities.