Job Opportunities API

Mr D , a division of the Takealot Group, is looking for a highly talented Senior CRM Manager to join our team in Cape Town. Think you’ve been challenged before? Think again! Scale : Show the millions of Mr D customers what you can do  Learn : We work with the best of the best, and then some.  Grow : Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com, and TFS. We like to promote from within: Here’s your chance. This position reports to the Head of Growth for Mr D. Purpose of the role: The role incumbent is responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments, for project managing various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams. Your responsibilities will include: Responsible for developing and executing our end-to-end CRM strategies to drive personalised customer communications and incentive programs across consumer and business segments Project manage various lifecycle projects and campaigns, working closely with Brand, Data, and Design teams Lead our marketing automation strategy in line with transactional, promotional, and brand strategies Be the champion, and expert, in the use of the Braze CRM platform and it's features. Manage the end to end creation and execution of email, push notification and Whatsapp marketing campaigns that deliver against business goals for assigned work flows Establish, report on, and improve KPIs for all campaigns / communications. Own the operational dashboard creation for all CRM campaigns and communications against first time customers and order KPI Act as a key partner to the business as the customer insights and CRM best practices expert Collaborate with data science, brand & performance marketing teams to understand consumer segmentation / behaviour & identify consumer insights to leverage in lifecycle marketing Working closely with other businesses within the Takealot Group (Takealot.com) to drive joint campaigns and increase user engagement across the portfolio Work with our product, data science and brand teams to design and launch complex automated campaigns using Braze and other MarTech tools Create and document a formal optimisation program (A/B. Multivariate, etc) for testing and iterating on CRM initiatives to drive highly converting CRM communications Partner with our product, operations, brand, and sales teams to ensure all CRM initiatives are aligned to our core brand proposition Skills & Attributes required: An appreciation and passion for memorable customer engagement  A solid understanding of CRM across various touchpoints  A keen interest in data and its ability to inform strategies and plans  Outstanding numeric and analytical skills  Experience using Braze or similar CRM marketing platforms.  Experience in marketing and communication.  Solutions-oriented, can-do attitude and high energy.  Highly organized and efficient, whilst being flexible and versatile.  An enthusiasm for, and an understanding of e-commerce.  Exceptional English writing skills, with strong attention to detail.  Tech savvy with an inquisitive mind.  The appetite for being involved in a startup environment  Meticulous attention to detail  Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly Qualifications: Degree/Diploma in Marketing, Business, Advertising or Communication 5+ years work experience, of which a minimum of 2 years should have been in a CRM management role Experience within e-commerce and/or a digital company Strong analytical skills with the ability to draw meaningful insights from data across vari