Job Opportunities API

OUR PURPOSE At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, while helping businesses build engaged, high-performing and flexible teams. Founded in Copenhagen, Planday helps shift-based businesses manage their workforce more effectively through scheduling, communication and workforce management tools. Today, as part of the Xero family, we support hundreds of thousands of users across Europe and continue to grow our presence across key markets. ABOUT THIS ROLE We are looking for a Nordics Content Manager to define and drive our content approach across Denmark, Norway and Sweden. This is a unique role within the marketing team. The Nordics are Planday's most established and brand-aware markets, but that does not mean central campaigns will always land in the right way. This role exists to bring a Nordic-first lens to content strategy — understanding where global narratives can work, where they need reshaping, and where the region needs its own ideas, stories and execution. Working closely with Brand, Product Marketing, Regional Marketing, Sales and Design, you will lead the development of content that is relevant, distinctive and effective in the Nordic market. You will combine strategic judgement with hands-on creation, helping ensure Planday's content in the region is not simply adapted, but genuinely built for the audience, the market and the moment. You will also take ownership of Planday's global LinkedIn presence — using the strong editorial judgement and storytelling instincts this role demands to build brand credibility and authority at scale across our most important social channel. You will be the key content partner for the Nordics, connecting brand direction and campaign priorities to high-quality regional execution. HOW YOU'LL MAKE AN IMPACT - Success in this role will come from strengthening Planday's content presence in the Nordic market through: - Leading a Nordic-first content strategy that reflects local audience needs and market realities - Creating original content that strengthens brand relevance and supports commercial priorities - Ensuring regional content feels distinctive, effective and grounded in Nordic insight - Identifying where central campaigns can be activated successfully and where original regional content is needed - Raising the quality, consistency and strategic value of content across Nordic activity - Turning customer insight, product value and market understanding into stronger stories and more effective content - Supporting regional teams with content that is both on-brand and built for the market - Building Planday's brand credibility and authority through a well-run, consistently excellent LinkedIn presence WHAT YOU'LL DO NORDIC CONTENT STRATEGY - Lead content strategy for the Nordic region, ensuring it reflects both overall brand direction and the realities of local markets. - Identify content opportunities based on commercial priorities, audience needs, product stories, customer insight and market context. - Shape a Nordic-first approach to content creation, deciding when central campaigns can be used effectively and when the region needs something more tailored or original. CONTENT CREATION AND ACTIVATION - Create original content for Nordic audiences across social, web, email, video and campaign-support formats. - Write and edit a wide range of content including social copy, campaign assets, landing page copy, scripts, customer stories, light editorial content and sales-support materials. - Own and maintain Nordic content calendars aligned to launches, campaigns, events and key market moments. - Repurpose broader campaign narratives, customer stories and internal insights into high-quality regional content assets. LINKEDIN AND SOCIAL PRESENCE - Own and manage Planday's global LinkedIn channel on an organic basis — planning, writing and publishing