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Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services. At Abano Healthcare , we're looking for an experienced Performance Marketing Manager to lead our paid media strategy across our trusted brands -  Maven Dental, 1300SMILES and Lumino . This is a hands-on role where you'll own paid search, paid social and performance marketing initiatives, driving patient acquisition, increasing treatment bookings and delivering measurable commercial results. You'll play a key role in building our in-house paid social capability while continually optimising campaigns, customer journeys and conversion performance. What you'll be doing • Develop and execute paid media strategies across Google Ads, Meta and other performance channels. • Plan, launch and optimise campaigns to drive patient acquisition and treatment demand. • Analyse campaign performance, optimise budgets and improve ROI, CPA and conversion rates. • Lead creative testing, audience strategy and landing page optimisation. • Partner with Digital, Analytics, CRM, SEO and Operations teams to deliver integrated campaigns. • Support local practice marketing initiatives across Australia and New Zealand. • Deliver regular reporting and insights to drive continuous improvement. Knowledge & Experience • 5+ years experience in performance marketing, growth marketing or digital acquisition. • Proven experience managing paid media across Google Ads and Meta. • Strong understanding of search, social, landing pages, attribution and conversion optimisation. • Experience managing significant media budgets and demonstrating commercial outcomes. • Ability to connect marketing performance to revenue, bookings, patient acquisition and ROI. • Strong analytical and commercial decision-making capability. • Comfortable working across multiple brands, stakeholders and markets. • Experience in healthcare, lead generation, services or multi-location businesses highly regarded. Qualifications, Certificates and Licenses • Relevant tertiary qualifications in Marketing, Digital Marketing, Business, Commerce or a related discipline preferred. • Google Ads Certification preferred. • Meta Blueprint Certification preferred. • Google Analytics (GA4) certification preferred. • Experience with Google Tag Manager, attribution platforms and conversion tracking highly regarded. If you're passionate about data-driven marketing, thrive on improving performance, and want to make a measurable impact in a growing organisation, we'd love to hear from you.