Performance Marketing Specialist (Google Ads)
Viktor
| Company | Viktor |
| Category | Marketing |
| Location | Warsaw |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 21 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
THE SHORT VERSION
You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack - strategy, keyword and audience structure, budget, performance. You're the person who turns Google spend into qualified pipeline and paying teams. You partner with the Head of Performance Marketing on strategy and budget, and you own the channel.
WHAT'S ACTUALLY GOING ON HERE
Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it - end-to-end, no agency layer.
Day-1 operator. Day-180 architect of how Viktor runs Google. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output.
WHAT YOU'LL ACTUALLY DO
- Own Google Ads end-to-end. Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget.
- Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job, not someone else's.
- Set the experimentation cadence on Google. Weekly tests with clear hypotheses, documented results, compounding learnings.
- Own measurement and attribution for the channel. Enhanced conversions, offline conversion import, conversion modeling. You know what the platform is telling the truth about and what it isn't.
- Build the keyword, audience, and asset library. Search terms that convert, audiences that scale, copy and creative concepts that hold up. The playbook compounds.
- Partner with the Head of Performance Marketing on budget and prioritization. Push back when Google isn't the right channel for a goal. Make the case when it is. Bring the data to every cross-channel conversation.
- Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
THE BAR
You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both.
HOW YOU'LL KNOW IT'S WORKING
30 days. Account audited. Wasteful spend and bad match types killed. Conversion tracking and offline import clean. First experiments shipped.
60 days. Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. CAC trend visible. Weekly read-out into the Performance Marketing cycle.
90 days. Google is a predictable, scaling channel with documented playbook. Landing page experimentation loop running. Hiring rubric drafted if/when we add a second seat on the channel.
WHO YOU ARE
- 1-3+ years of hands-on Google Ads experience at a web-based SaaS or ecommerce company, accountable for pipeline or revenue. AI-native SaaS is a strong plus.
- Sharp. We care more about how you think than how long you've been doing this. You reason from first principles, you're precise with numbers, and you learn faster than the platform changes.
- Direct media buyer. You've built and run campaigns in the platform yourself - your hands on the account, your name on the results.
- You think about the whole conversion path. Ad to landing page to signup to paying. Quality Score matters because pipeline matters.
- Comfortable with data. You read the platform directly, pull from BI when needed, form a view, and act.
- Documented experimentation practice. You can show the cadence and the wins.
- Operator-first. You're in Google Ads every day, not adjacent to it.
- Strong partner. You work shoulder-to-shoulder with the Head of Performance Marketing - bringing data, taking direction when it's right, pushing back when it's not.
- AI-native daily workflow. Claude and similar tools are core to how you work - including for ad copy iteration, query analysis, and reporting.
- Founder mentality. Building a c