PR Coordinator
Sporty Group
| Company | Sporty Group |
| Category | Marketing |
| Location | Madrid |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 15 Jul 2026 |
| Last verified | 30 Jul 2026 |
| Source | Employer career page (greenhouse) |
Description
About the role
We are looking for a highly motivated and ambitious PR Coordinator to join our team and help shape the reputation of one of the world's fastest-growing sports and technology groups.
Operating across media, sports, betting, technology, entertainment and investment, our ecosystem includes leading consumer brands and platforms reaching millions of fans across Africa, Europe, Latin America and beyond. From premium sports broadcasting and digital media to global partnerships and strategic investments, we are building brands with worldwide impact.
Reporting to the Media and PR Director, you will play a central role in executing the company's global communications strategy while managing the day-to-day relationship with PR agencies, journalists, partners and internal stakeholders across multiple international markets.
This is an ideal opportunity for someone with several years of agency or in-house PR experience who is passionate about sport, understands international media and thrives in a fast-paced, entrepreneurial environment.
What you'll be doing
Global PR Management
Support the execution of the company's global communications strategy across all business units.
Coordinate and manage relationships with multiple PR agencies across different international markets.
Ensure consistent messaging, brand positioning and communications standards across all regions.
Develop, review and distribute press releases, media advisories, corporate announcements and executive communications.
Coordinate media outreach around product launches, partnerships, sponsorships, rights acquisitions, corporate milestones and major sporting events.
Media Relations
Build and maintain strong relationships with journalists, editors, broadcasters, producers and industry influencers.
Proactively identify media opportunities across business, technology and sports publications.
Coordinate interviews, media briefings and executive appearances.
Prepare media lists, briefing documents and spokesperson talking points.
Monitor international media coverage and provide regular reporting and analysis.
Corporate Communications
Support executive communications across senior leadership.
Help develop corporate narratives that strengthen the company's reputation globally.
Coordinate communications around investment activity, strategic partnerships and corporate announcements.
Work closely with internal stakeholders across marketing, commercial, legal, product and leadership teams.
Social & Executive Communications
Manage and coordinate the company's corporate social media presence, with a primary focus on LinkedIn.
Support senior executives in developing thought leadership content.
Draft posts, announcements and executive communications that reinforce the company's positioning.
Ensure consistency across all corporate digital communications.
Crisis Communications
Support the preparation and execution of crisis communication plans.
Coordinate rapid responses with internal stakeholders and external agencies when required.
Monitor potential reputational risks and escalate issues appropriately.
Help maintain crisis communication guidelines and response frameworks.
Events & Industry Relations
Support communications around international events, conferences, sponsorship activations and sports properties.
Coordinate press attendance, media accreditation and on-site communications.
Build relationships with industry organisations, governing bodies and strategic partners.
What you'll bring
3–5 years of experience in Public Relations, Corporate Communications or Media Relations.
Previous experience within the sports industry, sports media, sports rights, entertainment or a fast-growing international brand is strongly preferred.
Native English speaker or fully bilingual
Excellent writing, editing and storytelling skills.
Strong understanding of internatio
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