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Empower Pharmacy is a visionary healthcare company dedicated to making quality, affordable medication accessible to millions of patients nationwide. As the nation’s most advanced 503A compounding pharmacy and FDA-registered 503B outsourcing facility, we’re redefining what’s possible in personalized medicine and pharmaceutical manufacturing. We’re proud to be recognized as one of Houston’s fastest-growing private companies and ranked #116 in Healthcare & Medical on the Inc. 5000 List for 2025. Our strength is built on four core values: People, Quality, Service, and Innovation. Guided by these principles, we’ve created a uniquely integrated healthcare platform powered by advanced technology, operational excellence, and a relentless commitment to patient care. From manufacturing and quality control to distribution and customer experience, our teams work together to raise industry standards, expand access to critical medications, and improve outcomes for patients and providers across the country. At Empower, joining our team means more than starting a new role. It means becoming part of a mission-driven organization that’s transforming healthcare at scale. We invest deeply in our people, encourage bold thinking, and create opportunities for growth, leadership, and innovation at every level. Your ideas matter here, your development is supported, and the work you do has a direct impact on the lives of millions. If you thrive in a fast-moving, purpose-driven environment where innovation, collaboration, and ambition come together, Empower Pharmacy is the place for you. Let’s transform healthcare together. POSITION SUMMARY The Principal of Marketing Automation & Technology is a hands-on builder and strategic thinker responsible for designing, deploying, and optimizing the marketing technology stack that powers Empower Pharmacy’s growth. This role sits at the intersection of marketing, product, sales, and engineering, translating business objectives into scalable automation workflows, integrated tool ecosystems, and AI-enhanced processes. The right candidate brings deep technical fluency, a bias toward execution, and the judgment to build systems that can scale alongside the organization. RESPONSIBILITIES Martech Platform Management Platform Integration: Evaluates, onboards, and integrates marketing technologies across the martech stack, including marketing automation (Pardot), CRM (Salesforce), paid media platforms (Google Ads, Meta, TikTok), web (WordPress), and analytics (Google Analytics), ensuring tools are configured for performance, compliance, and cross-functional usability. Vendor Oversight: Monitors platform performance, maintains vendor relationships, and evaluates emerging technologies to keep the martech stack current, cost-effective, and aligned with business priorities. Tool Governance: Maintains a centralized inventory of martech vendors and licenses, tracking contract terms, renewal dates, and costs to support informed platform investment decisions. Automation & Optimization Workflow Design: Designs and builds end-to-end marketing automation workflows, covering lead lifecycle management, nurture programs, audience segmentation, and campaign operations, with a focus on reducing manual effort and improving conversion outcomes. Process Optimization: Drives process optimization by auditing existing workflows, identifying friction points, and implementing solutions that improve operational efficiency for both the marketing team and the teams it supports. Campaign Operations: Builds standardized campaign operations playbooks that ensure consistency in execution, quality assurance, and reporting across all automated marketing programs. AI & Architecture AI Implementation: Leads the identification and implementation of AI-powered tools and workflows, including LLM-based automation and agentic AI deployments, to accelerate content