Job Opportunities API

About Findies Findies is a network of personal digital experts that help women discover products that truly fit their lifestyle — in fashion, beauty, wellness, home and garden, and more. Our team is small, hands-on, fast-moving, and AI-first. We’re looking for ambitious professionals who want real ownership and the opportunity to shape and build the business. As we grow within the $1.19 trillion e-commerce industry, your ability to deliver results and move fast will be essential to our success. About the role Findies is scaling through multiple product angles — each with its own audience (persona), quiz funnel, and paywall. Funnel performance is the single biggest lever on subscription revenue and today the single biggest bottleneck. We are hiring a Product Marketing Lead to own funnel performance and the team across the whole business. Your success is measured by paywall conversion, subscription LTV, and rebill rates — not by how the funnel looks. What you’ll be doing • Own CRO strategy for the whole Findies business — set the testing roadmap, prioritise bets by expected value, and report progress to leadership. • Own web funnels design and optimisation — question logic, branching, question-to-result mapping — to maximise completion rate and intent signal. • Design and iterate on paywall screens: plan structure, pricing display, urgency elements, trial offers — to maximise subscription start rate. • Run a structured A/B testing engine: hypothesis formation, test design, statistical interpretation, and translating results into go/no-go decisions — at team velocity, not just personal velocity. • Monitor and analyse funnel metrics (quiz CVR, paywall conversion, D0 cancel rate, S1–S2 rebill rate, CPA, LTV) — spot drops, diagnose causes, and act. • Conduct cohort & retention analysis: understand cancel rate patterns, rebill curves, and cohort quality differences across acquisition sources or angles. • Identify, define, and validate new marketing angles — the combination of creative concept, quiz content, and in-app focus for a target persona. • Conduct competitor and market research; systematically benchmark quiz funnel competitors (flows, offers, messaging, pricing). • Propose and test pricing changes: plan structure, trial lengths, price points, offers, and incentives. • Build the team: hire, onboard, and mentor 1–3 PMMs; set goals, review work, raise the bar on craft. • Translate funnel data, test results, and strategy decisions into clear narratives for product, growth, and leadership audiences. What you’ll need • 3+ years in Product Marketing / Growth Product / Funnel & CRO roles in subscription apps, consumer mobile, or high-velocity B2C, with at least 1–2 years in a senior / lead capacity. • Direct ownership of funnel & subscription metrics — you think in paywall CVR, rebill rates, CPA, and LTV. • Proven track record of measurable funnel improvements with specific numbers you can cite. • Hands-on A/B testing experience: you design, run, and interpret experiments independently. • Strong copywriting for quiz flows, paywalls, and onboarding — you write, not just brief. • Data fluency — you read dashboards, pull cohort data, distinguish noise from signal. • Product sense: ability to develop new product angles from persona hypothesis to launched funnel. • Comfort in ambiguous, fast-moving environments — you ship and iterate rather than wait for briefs. • Leadership experience. • Upper-Intermediate English or higher.