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Product Marketing Manager, Growth

Cloaked
CompanyCloaked
CategoryMarketing
LocationNew York City
RemoteHybrid
EmploymentNot stated
LevelManager
SalaryUSD 150k–175k
Posted9 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (ashby)
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Description
Cloaked https://www.cloaked.com is a consumer privacy and identity platform on a mission to give people back control of their personal data. We let anyone generate unlimited identities - masked emails, phone numbers, and payment cards - scrub their information off data-broker sites, and shield themselves from spam, scams, and breaches, all from one app. Backed by a $375M Series B, we've protected 10M+ identities and removed 1B+ records from the data brokers who profit off personal information. Now we're building the AI-native future of privacy: autonomous agents that monitor, manage, and defend your digital footprint for you. About the role We’re looking for a Product Marketing Manager, Growth to own acquisition scale-up and funnel efficiency. Reporting into marketing, you'll live in the funnel - shipping experiments at high velocity and building new acquisition funnels with engineering to move how efficiently we acquire and convert users. If you're a growth-minded product marketer energized by conversion mechanics and test velocity, come build with us! What you'll do? - Own a high-velocity experimentation program across the acquisition funnel - landing pages, Scan → OTP → checkout, paywall, and onboarding. Hypothesis → build → instrument → read → ship. - Stand up entirely new acquisition funnels for new channels and product surfaces, from concept to live, in close partnership with engineering. - Attack the known drop-offs - Scan-page → OTP fall-off and checkout drop-off - and lift step-by-step conversion across the journey. - Partner with our paid team to scale spend efficiently while protecting funnel quality as volume grows. - Embed with product and engineering to ship funnel changes and own experiment and tracking infrastructure (PostHog, server-side GTM, CAPI, S2S). What skills and experiences will help you? - 4–6 years in growth, PMM, growth PM, or conversion-focused marketing at a consumer subscription / app business; privacy, fintech, or B2C SaaS a strong plus. - You've owned an experimentation program end-to-end and can show the conversion and CAC impact. - You've built or materially rebuilt acquisition funnels - not just optimized copy, but shipped structural funnel changes with engineering. - Strongly analytical: you build funnel and cohort analyses from scratch, read A/B tests to significance, and are fluent in a query tool (SQL / PostHog / GA4). - Technically conversant: you can spec funnel and tracking work, talk credibly with engineers, and reason about instrumentation and attribution. - Self-directed: you take a vague funnel problem, shape it into a workstream, and come back with a recommendation, not just questions. - Fluent with AI tooling (Claude, ChatGPT) for drafting, analysis, and productivity. - Bonus: shipped a funnel/CRO win with a quantified result, launched a new acquisition funnel or channel from zero to live, or run an experimentation program with a documented cadence and win rate. What do we like? - Lives in the funnel. Genuinely energized by conversion mechanics and test velocity; treats the funnel as a product. - Builds with engineering. Comfortable speccing work, sitting with engineers, and shipping structural changes — not just briefs. - Data-honest. Trusts the numbers over the narrative, won't ship a test they can't read, calls out a broken metric. - Bias to action. Ships rough, iterates fast, doesn't wait for a perfect brief. - Comfortable on a small team. The work is unglamorous as often as it's strategic. - Bonus tooling: attribution infrastructure (Meta CAPI, server-side GTM, S2S), Snowflake or another data warehouse, Meta Ads Manager / Google Ads / AppLovin, Webflow or comparable, Figma / FigJam, and Customer.io. Existing Cloaked user or a clear point of view on the privacy category is a plus. WHAT WE OFFER Cloaked is a well-funded Series B startup based out of NYC. Although we are a distributed team, the NYC te