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Product Marketing Manager - Workday Product

kainos
Companykainos
CategoryMarketing
LocationBelfast
RemoteOn-site (inferred)
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted27 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (workday)
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Description
Join Kainos and Shape the Future At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together. We believe in a people-first culture , where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration. Ready to make your mark? Join us and be part of something bigger. Job   Profile As Product Marketing Manager, you will lead the execution of product marketing initiatives for our Workday Products Business Unit, supporting the delivery of growth   objectives   through clear positioning, effective go-to-market   plans   and strong sales enablement. You will translate product strategy   and roadmap priorities into compelling messaging and launch activity, partnering closely with Product, Sales,   Incubation   teams   and Marketing to drive pipeline growth and customer adoption. You will combine market insight, commercial   awareness   and structured execution to ensure our products are positioned competitively and activated effectively in market. You r k ey responsibilities   will   include: • Own and deliver Product Marketing Plans   by developing and executing product marketing initiatives aligned to Business Unit priorities and growth targets. You will translate product roadmap updates into clear positioning and activation plans, collaborating with cross-functional stakeholders to ensure   timely   delivery and measurable commercial outcomes. • Lead Positioning and Messaging development   by creating differentiated value propositions, messaging   frameworks   and supporting content that clearly articulate our strengths in the market. You will define target segments, ideal customer   profiles   and buyer personas, ensuring consistency of messaging across regions and channels while supporting competitive intelligence activities.   You will help   other content teams in marketing develop compelling thought leadership materials to engage prospects and customers. • Deliver Go-to-Market and Launch Execution   by coordinating and executing structured launch plans for new products,   features   and propositions. You will work closely with Product, Sales, SDR and field marketing teams to ensure readiness, campaign   alignment   and activation against pipeline   objectives ,   maintaining   strong alignment to product roadmap milestones. • Support   Sales Enablement and Demand Support   by developing enablement materials, sales tools,   playbooks   and customer proof points that support improved win rates and deal progression. You will partner with Sales and marketing teams to support   campaign   activity and contribute messaging   expertise   to strategic opportunities where   required . • Support   Competitive,   Market and Customer Insight   activities by contributing to voice-of-customer initiatives, developing customer   stories   and analysing market and competitive trends to inform positioning and go-to-market optimisation. You will use insight and performance data to continuously refine messaging and activation plans.   You will be the main go-to person in the company to articulate   competitive differentiation and respond to   competitor news and announcements to field teams. • Own Performance Tracking and Reporting   by monitoring key product marketing metrics across engagement, pipeline   contribution   and adoption. You will provide regular reporting and insights to stakeholders, supporting a culture of accountability,   measurement   and continuous improvement. Minimum (essential) requirements : • Proven experience in a Product Marketing, Go-to-Market or related marketing role within a technology or professional services environment. • Demonstrated experience developing positioning, messaging and value propositions for products or solutions. • Experience executing product launches and structured go-to-market plans aligned to commercial   objectives . • Strong collaboration skills with experience working cross-functionally with Product,   Sales   and Marketing teams. • Commercial awareness with an understanding of pipeline generation and revenue contribution. • Experience developing sales enablement materials and supporting demand generation initiatives. • Solid understanding of CRM, marketing   automation   and performance measurement frameworks. • Strong written, verbal and presentation skills with the ability to communicate complex ideas clearly and confidently. Desirable: • Degree or higher in Marketing,   Business,   Communications   or a similar relevant discipline. • Technology   / SaaS experience. • Experience within the Workday ecosystem. Embracing our differences At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.   We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.   We also believe every candidate deserves a level playing field. Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out. We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.