Job Opportunities API

Who We Are At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities. From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it. At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people. We’ve Got You Covered Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose. Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success. Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges. Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul. Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day. Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions. *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-WEB:ce5bbd74-ac44-46dd-935b-087f6f3bcf2c-0" data-turn-id-container="request-WEB:ce5bbd74-ac44-46dd-935b-087f6f3bcf2c-0" data-testid="conversation-turn-2" data-turn="assistant"> The Job Lead Money Mart's digital Gen Z segment-specific marketing efforts by developing and executing targeted strategies that drive customer acquisition, engagement and retention across key consumer segments. This role is responsible for translating brand and business objectives into relevant, insight-driven marketing programs that resonate with priority audiences. Working closely with cross-functional teams and agency partners, the Segment Marketing Specialist will lead the planning, execution and performance of segment-focused campaigns and initiatives while helping evolve Money Mart's understanding of its customers and how to best reach What You'll Do Own the Gen Z segment marketing strategy end-to-end — from audience insights and segmentation to messaging frameworks and campaign briefs Develop and maintain Gen Z-specific value propositions that position Money Mart's products and services as relevant, accessible, and trustworthy to younger consumers Serve as the internal SME on Gen Z culture, trends, financial behaviours, and digital habits — educating and advising cross-functional teams including Product, Brand, and Customer Experience Translate business objectives into audience-first campaign strategies that resonate with a generation that values authenticity, transparency, and speed Messagin