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At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. As WHOOP expands its global reach and introduces millions more people to the platform, brand investment plays a critical role in driving durable, long-term growth. WHOOP is hiring a Senior Business Analyst to join the Brand Marketing Analytics team to shape how we measure the impact of brand marketing investments. In this role, you will connect upper-funnel performance to long-term business outcomes, generate insights that inform marketing strategy, and enable smarter investment decisions through rigorous analytics and measurement. RESPONSIBILITIES - Brand Performance Analysis: Analyze brand campaign performance across media channels, creative executions, audience segments, and markets to identify trends, measure effectiveness, and generate actionable insights that improve brand investment decisions. - Measurement Strategy & Experimentation: Partner with Brand, Media, and Data Science teams to design, execute, and evaluate brand measurement initiatives, including incrementality testing, brand lift studies, geo-lift experiments, marketing mix modeling, and other methodologies that connect upper-funnel investment to business outcomes. - Brand Analytics & Reporting: Build and maintain trusted dashboards, reporting frameworks, and measurement tools that provide visibility into brand health, awareness, consideration, media effectiveness, and other key upper-funnel performance metrics. - Insights & Strategic Recommendations: Synthesize survey data, media performance, web behavior, and brand health metrics into clear, data-driven recommendations that influence creative strategy, media planning, and long-term marketing investment. - Cross-Functional Partnership: Partner closely with Brand Marketing, Media, Data Science, and external measurement partners to define business questions, improve measurement capabilities, and advance WHOOP's overall brand measurement strategy. QUALIFICATIONS - 4+ years of experience in business analytics, marketing analytics, or a related analytical function supporting consumer businesses. - Strong analytical problem-solving skills with the ability to synthesize diverse data sources into clear business insights and effectively communicate recommendations to technical and non-technical stakeholders. - Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies. - Experience with brand or upper-funnel measurement methodologies such as brand lift studies, awareness tracking, geo-lift experiments, or marketing mix modeling. - Familiarity with media concepts and metrics (reach, frequency, impressions, CPM, GRPs) and how they connect to brand outcomes. - Highly organized with the ability to manage multiple priorities in a fast-paced, collaborative environment. - Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions. This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.   Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility The WHOOP compensation phil