Job Opportunities API

Position : Full Stack Senior Marketer Salary : Up to $2,700 AUD per month Working Hours & Conditions :  Australian Hours Holidays :  Public holidays in AU Role Overview We are seeking a highly capable Senior Full Stack Marketing Manager to own the company's marketing function across both the commercial and charitable brands. This is not a specialist role focused solely on social media, paid advertising, or content creation. Instead, we are looking for a commercially minded marketing generalist who understands how every component of a marketing system connects—from brand positioning and messaging through to lead generation, CRM automation, reporting, and revenue growth. The successful candidate will become the internal marketing leader, responsible for designing, executing, measuring, and continually improving the company's end-to-end marketing ecosystem. They will also be expected to champion the practical use of Artificial Intelligence (AI) across the marketing function—using AI to improve efficiency, automate workflows, generate reporting and presentations, connect business systems, and enhance decision-making. AI should be viewed as a productivity multiplier rather than simply a content creation tool. This role requires someone who thinks strategically, enjoys solving commercial problems, and is confident challenging ideas and contributing to business discussions. We value curiosity, critical thinking, and the ability to connect marketing activity directly to business outcomes. Key Responsibilities Marketing Strategy & Commercial Growth (Primary Focus) Own the end-to-end marketing strategy across both the company and its charitable division Develop integrated marketing campaigns aligned with commercial objectives Build full-funnel marketing strategies that generate awareness, enquiries, and conversions Analyse the customer journey, identify bottlenecks, and recommend improvements Work closely with leadership to ensure marketing supports broader business strategy Regularly review campaign performance and adapt strategy based on data and insights CRM & Marketing Automation Become the company's subject matter expert in GoHighLevel Design and manage the complete customer journey within the CRM Build lead nurturing sequences and automated marketing workflows Improve lead management and conversion processes Ensure accurate reporting across the marketing and sales pipeline Continuously optimise automation and customer communication Utilise AI tools to automate repetitive marketing and administrative workflows Develop AI-assisted reporting, presentations, campaign analysis, and marketing documentation Build connections between AI platforms (such as Claude) and business systems where appropriate to improve operational efficiency Continually identify opportunities to streamline processes and reduce manual work through AI and automation Digital Marketing Manage and optimise Google Ads and Meta advertising campaigns Recommend marketing investment based on commercial performance Oversee SEO strategy and ongoing website optimisation Coordinate email marketing campaigns and customer communications Monitor campaign performance and maximise return on investment Website & Content Management Oversee website development and ongoing optimisation Create landing pages and lead generation assets Develop compelling website copy and customer messaging Ensure content clearly communicates the company's value proposition Improve website conversion rates through continuous testing Content & Brand Development Coordinate content creation across multiple channels Work with leadership to develop educational content, customer stories, and brand messaging Support podcast launches, campaign rollouts, partnership opportunities, and events Maintain consistent brand positioning across all customer touchpoints Reporting & Business Intelligence D