Job Opportunities API

Career Category Marketing Job Description Responsibilities: Strategy development • Develop brand marketing strategies and lead the development and execution of the integrated brand plan. • Develop end-to-end solutions for bone products, with a particular focus on brand patient support programs and closed-loop ecosystem building for osteoporosis patients. • Ensure the successful launch of brand by driving business performance, improving brand awareness, and building business team capabilities. • Develop pricing/access strategy in both self-pay stage and reimbursement stage. • Manage budgets and define clear metrics to measure the success of promotional programs. • Develop brand digital strategy across patient support and education, long-term patient management, and HCP engagement. Customer engagement and development • Develop a deep understanding of KOL, key prescriber, and specialist needs. • Engage KOLs and medical societies in in-depth academic discussions and provide professional recommendations on effective approaches to building a patient care ecosystem. • Map the medical society landscape and its future evolution, identifying priority areas for investment and education to strengthen Amgen and brand reputation while advancing patient care in non-orthopedic and osteoporosis management areas. Translating strategy into action plans • Implement effective marketing strategies and translate the brand plan into programs and actionable plans. • Ensure compliant implementation of non-orthopedic marketing activities. • Effectively capture market insights and leverage key industry information and market knowledge to build competitive advantage in the marketplace. • Develop promotional campaigns, messages, programs, and sales tools; prepare the market to maximize the effectiveness of future field selling teams; guide strategic decisions and ensure flawless execution of promotional campaigns and programs. • Demonstrate a patient-centric mindset and continuously identify ways to create value for patients through patient support programs. • Ensure brand integrity across orthopedic and non-orthopedic segments. Cross- functional collaboration and integration • Integrate Medical, Value & Access, Sales, and SFE plans into the brand plan and lead cross-functional alignment to establish the brand as a preferred option for osteoporosis specialists and patients in China. • Work closely with the BAI lead and cross-functional partners to monitor brand performance and identify business opportunities. • Communicate local market requirements to global and regional brand teams and help global product teams understand local market realities. • Partner with international product and brand teams to adapt and implement global brand campaigns in the local market. • Manage communication with external strategic partners and internal departments, including Medical, Regulatory, Government Affairs, Legal, and Compliance. Miscellaneous • Build a professional marketing team with solid disease and product knowledge, strong marketing capabilities, and a clear commitment to corporate values and culture. • Build and optimize the marketing expense management system to ensure efficient use of company resources and maximize value for the non-orthopedic business. Requirements: • Master’s degree in medical related major is required; MBA is preferred. • 5–10 years of experience in strategy, product launch, and brand management within healthcare or pharmaceutical companies. • Proven track record in sales and marketing for pharmaceutical products. • Strong understanding of competitive strategy, current and emerging business models, and their implications for strategic decision-making. • Experience, knowledge, and capability to develop sophisticated marketing strategies at the brand and portfolio levels. • Strong ability to manage multiple priorities in parallel, with the energy, resilience, and adaptability required for high-intensity business situations. • Fluent spoken and written English and Chinese. .