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Senior Marketing Operations Manager

Fieldwire
CompanyFieldwire
CategoryMarketing
LocationSan Francisco
RemoteHybrid
EmploymentNot stated
LevelManager
SalaryNot stated by the employer
Posted7 Jul 2026
Last verified9 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
Who we’re looking for   We’re looking for a Senior Marketing Operations Manager to lead and evolve Marketing Operations in a scaled, multi ‑ team organization. This role is both strategic and hands ‑ on—you’ll set the vision for how marketing operates at scale while staying closely involved in execution, systems, and analytics.    You’ll be a key partner to Marketing, Sales, Product, and RevOps leadership, responsible for ensuring our marketing engine is efficient, aligned, measurable, and continuously improving as the business grows.   What you’ll do   Marketing Operations Strategy & Ownership    Own the end ‑ to ‑ end Marketing Operations strategy for a scaled organization, balancing flexibility with governance    Act as the primary Marketing Ops partner to senior marketing leadership      Hands ‑ On Systems & Execution    Own and actively manage the marketing technology stack (e.g., Dreamdata, Marketo, and related tools). Responsibilities include Marketo configuration and optimization such as multi ‑ market MQL rule automation, data flow and synchronization between Marketo and Salesforce, automated email trigger and nurture setup, event lead imports, and lead routing and tracking    Configure, optimize, and troubleshoot systems to support campaigns, launches, and lifecycle programs including email, landing pages, and lead flows    Ensure data quality, integrations, and system performance across tools through thorough QA of all implementations   Lead vendor selection, renewals, and day ‑ to ‑ day tool optimization    Process Optimization & Scale    Establish and maintain scalable workflows, templates, and operating rhythms     Identify gaps in the marketing technology stack and recommend tools to improve efficiency, capability, and scale   Identify operational bottlenecks and design solutions that scale globally and work across functions    Partner closely with the CRM and RevOps teams to manage approvals, releases, and cross ‑ tool dependencies    Drive automation and standardization while maintaining flexibility where needed to support growth    Enable segmentation, regional execution, and localization from an operational and systems perspective    Design, build, and continuously optimize workflows, processes, and automation supporting marketing campaigns and lifecycle programs    Analytics & Insights    Define and own marketing and funnel metrics across the full customer journey    Build and maintain executive ‑ ready dashboards and recurring performance reporting    Deliver insights that inform investment decisions, strategy, optimization, and campaign performance    Partner closely with RevOps and Finance on attribution, pipeline, and ROI measurement    Cross ‑ Functional Leadership & Collaboration    Serve as a trusted operational partner to Growth Marketing, Sales Ops, RevOps, Finance, Product, and Regional Marketing teams     Align on data definitions, KPIs, SLAs, and handoffs across GTM teams   At Fieldwire, we’re looking for our next Senior Marketing Operations Manager to have the following skills and experiences   8+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations    Must be Marketo Certified    Proven ex