Senior Performance Marketing Manager - ATL
Omaze
| Company | Omaze |
| Category | Marketing |
| Location | London |
| Remote | Hybrid |
| Employment | Not stated |
| Level | Manager |
| Salary | Not stated by the employer |
| Posted | 7 Jul 2026 |
| Last verified | 10 Aug 2026 |
| Source | Employer ATS (ashby) |
Description
Who We Are:
At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes all while raising money for the causes they love.
Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.
And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.
🔑 ABOUT THE JOB
We are looking for an experienced Senior Performance Marketing Manager to lead our global Above-the-Line (ATL) media strategy and drive sustainable business growth across international markets. This role is responsible for developing data-driven media strategies, managing agency partnerships, and ensuring fully integrated marketing campaigns that deliver measurable commercial outcomes. Working cross-functionally with Marketing, Analytics and Product, you will oversee end-to-end ATL planning, execution, measurement and optimisation.
🔧 WHAT YOU'LL BE DOING
Lead Global Media Strategy
Define and execute Omaze's global ATL media strategy, ensuring investment supports commercial objectives and market growth.
- Lead the development and execution of the global ATL media strategy, ensuring investment supports each market's commercial objectives and growth targets.
- Translate business priorities into effective media strategies that balance brand building with measurable performance outcomes.
- Identify new media opportunities, channels and market trends to drive competitive advantage.
Drive Integrated Marketing
- Partner with Growth, Product, Brand and Creative teams to deliver fully integrated campaigns across paid, owned and earned channels.
- Ensure ATL activity complements wider acquisition, retention and brand initiatives.
- Align media investment with broader business priorities and product launches.
Own Media Planning & Agency Partnerships
- Build strong relationships with global media agency partners to deliver best-in-class planning, buying and optimisation.
- Review, challenge and approve media strategies and plans, ensuring they are aligned with business objectives, audience insights and commercial targets.
- Lead commercial negotiations with agencies and key media partners to maximise value and effectiveness.
Optimise Marketing Investment
- Own and manage significant ATL media budgets in partnership with Finance and Growth teams.
- Develop investment scenarios based on commercial objectives, market conditions and growth opportunities.
- Continuously optimise budget allocation using campaign performance, customer insights and business priorities.
- Ensure marketing investment delivers maximum return whilst supporting long-term brand health.
Build Best-in-Class Measurement
- Partner with Data and Analytics teams to develop robust measurement frameworks across all media activity.
- Lead attribution strategy, Marketing Mix Modelling (MMM), incrementality testing and experimentation programmes.
- Analyse campaign performance, media effectiveness and customer data to generate actionable insights that inform future planning.
- Present performance updates, investment recommendations and commercial insights to senior leadership.
Collaborate on Creative Excellence
- Work closely with Brand and Creative teams to develop high-performing campaign assets that maximise media effectiveness.
- Produce clear creative briefs with defined objectives, success measures and delivery timelines.
- Foster a culture of continuous creative testing and optimisation to improve campaign performance.
Lead & Influence
- Act as the senior performance marketing expert across the organisation.
- Influence executive stakeholders through data-driven recommendations and strategic t