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Senior Social Media Manager

WaterAid
CompanyWaterAid
CategoryMarketing
LocationLondon
RemoteOn-site (inferred)
EmploymentContract
LevelManager
SalaryNot stated by the employer
Posted23 Jul 2026
Last verified12 Aug 2026
SourceEmployer ATS (workable)
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Description
  Senior Social Media Manager    Contract type:  Fixed term for five months | 35 hours per week    Location : London, UK   UK hybrid working – a minimum of 40 % of working time is spent face-to-face (London office, external meetings or travel). 60/40 hybrid working at WaterAid means roughly three days wherever you work best and two days together in person.    Salary : £52,468 per year with excellent benefits  *We offer competitive, market-aligned salaries based on the grade and scope of each role. Roles are offered at the advertised starting salary, with any exceptions considered only in exceptional circumstances.    Change starts with water. Change starts with you.  Every day, millions of people live without clean water, decent toilets and good hygiene. WaterAid exists to change that – for everyone, everywhere. Join us, and your energy will help unlock people’s potential and create a fairer future.    About WaterAid  We’re a global federation driven by one vision: a world where everyone, everywhere has clean water, sanitation and hygiene by 2030. Powered by our values of Respect, Accountability, Courage, Collaboration, Integrity and Innovation, we work alongside communities, partners and supporters to make change happen.    About the team  This post sits within the Digital Content and Experience team, which manages our organic and owned online platforms and content, and delivers unique digital experiences designed to increase brand awareness, engagement and income via a variety of channels.     About the role  As our Senior Social Media Manager, you will champion the creation and production of highly engaging and strategic social-first content, working closely with the Social Media Manager, Digital Strategic Projects Lead and Creative Content Team to drive sustainable change.  In this role, you will:  Continually optimise social media and creator strategies drawing on data and insights to deliver effective platform and audience lead activity delivering on WaterAid’s broader business and campaign goals.  Plan and produce creative and targeted digital communications based on an excellent understanding of our external audiences.  Act as strategic advisor, steering and signing off on social-first content for priority projects, ensuring projects are launched on time and within budget.  Mentor the Social Media Manager, acting as a sounding board on creative and strategic decisions and offering guidance on complex or high-profile work.  Champion WaterAid’s commitment to equity, inclusion and safeguarding.  Requirements To be successful, you will need:  Experience in digital strategic development and execution of social media channels and content  Ability to manage stakeholder relationships, influence effectively at all levels and work collaboratively as part of a matrix structure  Extensive editorial skills, including commissioning, creating and publishing innovative digital content, and making sound judgements (regarding video, copy, imagery and user interaction)  Ability to understand and translate data and analytics into actionable insights and successful digital strategies  Although not essential, we’d prefer you to have:  A solid understanding of AI SEO techniques, user experience, testing and conversion optimisation  Significant experience of working with content management systems  Experience of international development issues and/or working in the voluntary sector.