Senior Social Strategist
Ogilvy Public Relations
| Company | Ogilvy Public Relations |
| Category | Marketing |
| Location | Sydney |
| Remote | On-site (inferred) |
| Employment | Not stated |
| Level | Senior |
| Salary | Not stated by the employer |
| Posted | 2 Jul 2026 |
| Last verified | 9 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
Play your part in a brilliant company culture built on teamwork, creativity, and fun.
We’re looking for a Senior Social Strategist with 4+ years of agency or consulting experience and a passion for culture-shaping creative work and brand impact. This role sits within our Social@Ogilvy team. We value strategic depth, insights that unlock game-changing creative, flawless execution, and a highly collaborative, energetic team environment.
Playing a leading role across our social portfolio, you will partner with senior client stakeholders, lead brand and social strategy development, and collaborate closely with our creators, community managers, and broader agency specialists to build integrated campaigns.
You’re a cultural intuitive who deeply understands the social landscape, why trends catch fire, and how brands can drive real commercial value through digital communities. You want to lead high-level brand conversations, design robust social architectures, and mentor a talented team of specialists to push the boundaries of modern social marketing.
About the Role
As a Senior Social Strategist, you'll be pivotal in shaping impactful social experiences for some of the world’s most exciting brands. You'll move beyond just content, driving social strategies that create cultural and commercial impact for our clients.
What You’ll Do
Strategic leadership: Lead the design and execution of cutting-edge social media and ecosystem strategies, translating high-level client business objectives into impactful digital plans.
Audience insights & social listening: Leverage advanced social listening and research tools (e.g., Brandwatch, CreatorIQ, Google Trends) to analyze cultural shifts and consumer behaviors, transforming raw data into inspiring creative briefs.
Influencer & creator frameworks: Architect sophisticated influencer and talent engagement strategies, building strategic frameworks for long-term community growth and brand advocacy.
Integrated campaign planning: Collaborate with cross-functional account, creative, and media teams to ensure social strategies are deeply integrated into wider marketing communications.
AI-powered strategy: Champion the use of WPP Open and advanced AI tools to accelerate strategic research, automate audience segmentation, and pioneer personalized content strategies.
Client consulting & thought leadership: Act as a trusted advisor to clients on emerging platforms, algorithmic shifts, and digital culture, proactively introducing innovative strategic solutions.
Pitching & growth: Drive the social and influencer components of new business pitches, presenting strategic visions that secure new clients and expand current business.
Mentorship & team development: Coach and mentor junior strategists and managers within the Social@Ogilvy team, fostering a culture of curiosity and strategic excellence.
What You'll Bring
You have proven experience as a Social Strategist or similar role within an agency or in-house environment, with a portfolio showcasing impactful, creative, and data-driven social campaigns.
You have a deep, intuitive understanding of the evolving social media landscape, platform nuances, and a passion for culture that informs your strategic thinking.
You have a solid grasp of brand marketing fundamentals, including how brands grow, archetypes, and purpose-driven strategies.
You are proficient in social listening, analytics, and reporting tools to unearth deep audience insights and measure campaign effectiveness.
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