Social Commerce Executive | Cult Beauty
THG
| Company | THG |
| Category | Uncategorised |
| Location | UK, London |
| Remote | — |
| Employment | Not stated |
| Level | Not stated |
| Salary | Not stated by the employer |
| Posted | 14 Aug 2026 |
| Last verified | 14 Aug 2026 |
| Source | Employer ATS (greenhouse) |
Description
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
About Cult Beauty
Cult Beauty is one of the UK's leading online beauty destinations, known for a curated, expert-led edit of the best emerging and established beauty brands. As part of THG, Cult Beauty combines an entrepreneurial, fast-moving culture with the scale, data and technology of a global e-commerce group. The affiliates and partnerships channel is a genuine growth priority for the business, with strong performance to date and significant headroom to scale reach, revenue and brand awareness over the next 12–24 months.
Why be a Social Commerce Executive at THG Beauty?
TikTok Shop is one of the fastest-growing channels in beauty commerce, and Cult Beauty is building something exciting on it. This is a newly created role sitting within the Ecommerce team, reporting to the Senior Ecommerce Manager. You'll be the day-to-day owner of Cult Beauty's TikTok Shop — managing our affiliate programme, growing our product catalogue, coordinating campaigns, and working closely with paid, merch, and trading teams to make TTS a serious commercial channel for the business. It's a hands-on, high-ownership role for someone who is genuinely excited by social commerce, understands how TikTok Shop works (or is determined to learn it fast), and wants to build something from the ground up at one of the UK's most loved beauty destinations.
As Social Commerce Executive you’ll:
Affiliate programme management
Recruit, vet and onboard new affiliate talent across the TikTok Shop creator marketplace
Manage existing affiliate relationships — briefing creators ahead of NPD launches, edits and key trading moments
Set and optimise commission structures across open and targeted collaboration plans
Identify top-performing creators and develop tiered incentive programmes to retain and reward them
Monitor affiliate content quality and provide feedback to drive better-performing videos
Coordinate affiliate activity around key campaign moments throughout the trading calendar
Product catalogue
Ensure all NPD goes live on TikTok Shop at or before site launch, working closely with trading and merch teams
Grow and maintain our live product catalogue, aligning with merch on assortment strategy
Maintain accurate product listings, pricing, descriptions and imagery
Monitor listing performance and identify opportunities to improve conversion
Campaign coordination and trading
Be the day-to-day contact with the TikTok Shop platform team, setting up and managing campaign participation
Coordinate