Job Opportunities API

THE ROLE At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences. For boohooMAN, social media sits at the heart of our brand. We are looking for an experienced and highly creative Social Media Manager to lead the strategy, planning and execution of our social channels, driving engagement, brand relevance, community growth and commercial performance. Reporting into the Head of Brand Marketing, you will own boohooMAN's social media strategy across all platforms, ensuring we remain culturally relevant, first to trends and at the forefront of social innovation. Leading a team, you will oversee content creation, channel management, influencer integration and performance reporting, ensuring social media supports wider brand and commercial objectives. Our ideal candidate lives and breathes social media, understands youth culture, fashion, sport and entertainment, and has a proven track record of building highly engaged communities through best-in-class social content. This role will be based out of our Ancoats, Manchester office. WHAT YOU'LL BE DOING Social Media Strategy & Planning Develop and own boohooMAN's social media strategy across Instagram, TikTok, Snapchat, Facebook, X, YouTube and emerging platforms. Create and deliver social plans that support key brand campaigns, product launches, collaborations and cultural moments. Ensure social media activity aligns with wider marketing, brand and commercial objectives. Identify opportunities to increase brand awareness, engagement, follower growth and traffic to site. Stay ahead of social trends, platform developments and emerging technologies, ensuring boohooMAN remains culturally relevant and competitive. Content & Creative Leadership Lead the development of social-first content that resonates with the boohooMAN customer. Work closely with Creative, Brand, PR, Influencer and Marketing teams to ensure content is planned and executed effectively. Oversee content calendars and ensure a consistent flow of engaging content across all platforms. Provide creative direction for social content shoots, including campaign support, reactive content and behind-the-scenes activity. Champion innovative content formats and storytelling approaches to maximise reach and engagement. Ensure content reflects boohooMAN's tone of voice and brand identity. Team Leadership Lead, develop and motivate the social media team, creating a high-performance culture. Manage workload and priorities across the team to ensure delivery against key business objectives. Support coaching, development and progression opportunities for team members. Foster strong collaboration across marketing and wider business functions. Community Management & Engagement Oversee community management strategy and customer engagement across social platforms. Identify opportunities to strengthen audience relationships and build brand advocacy. Ensure reactive opportunities are identified and executed at pace. Support crisis management and escalation processes where required. Influencer & Partnership Integration Work closely with the Influencer and PR teams to maximise social impact across talent partnerships and campaigns. Identify opportunities for collaborations, partnerships and social activations that drive engagement and reach. Support influencer content planning to ensure it aligns with channel strategies. Performance & Reporting Own social media performance reporting and analysis across all channels. Track and report on key KPIs including engagement, reach, impressions, follower growth, traffic and revenue contribution. Provide actionable insights and recommendation