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Grade Level: L1 Location: Islamabad Last Date To Apply: 29th June 2026 What is a Contextual Marketing Specialist? We are seeking a Contextual Marketing Specialist to support the execution and optimization of contextual marketing and Customer Value Management (CVM) initiatives across digital and legacy channels.   This is an entry-level role focused on campaign execution, audience management, performance tracking, and Martech operations. The individual will work closely with senior team members to deliver personalized, data-driven customer engagement programs and gain exposure to modern CVM practices, contextual marketing capabilities, and lifecycle management frameworks.   The role reports to the Stream Head and collaborates with Digital, Product, Engineering, Data, and Commercial teams to support customer growth, engagement, and retention initiatives. What a does Contextual Marketing Specialist do? Campaign Execution & Lifecycle Marketing ·          Support the execution of contextual marketing and CVM campaigns across digital and legacy channels. ·          Assist in implementing customer lifecycle initiatives across acquisition, engagement, retention, and monetization journeys. ·          Execute campaign activities including audience selection, journey setup, scheduling, and deployment. ·          Monitor campaign performance and ensure timely delivery of planned activities. Martech Operations & Platform Support ·          Utilize CMS, CRM, and Martech platforms to execute and manage campaigns. ·          Support the maintenance and optimization of campaign assets, audiences, and workflows. ·          Coordinate with engineering and platform teams to resolve operational issues and support campaign deployments. ·          Assist in testing new platform capabilities and marketing use cases. Reporting & Performance Analysis ·          Prepare campaign performance reports and dashboards. ·          Support post-campaign analysis to identify trends, insights, and improvement opportunities. ·          Track key campaign metrics and maintain performance documentation. ·          Assist in A/B testing and experimentation initiatives. Data & Audience Management ·          Support audience creation, segmentation, and targeting activities. ·          Work with data teams to validate campaign data and ensure execution accuracy. ·          Assist in maintaining audience definitions and campaign documentation. Collaboration & Governance ·          Coordinate with internal stakeholders to support campaign execution requirements. ·          Ensure adherence to governance, compliance, and operational processes. ·          Maintain accurate records of campaign activities and outcomes. Requirements Requirements: What are we looking for and what does it require to be a Contextual Marketing Specialist? ·          Bachelor's degree in Marketing, Business, Engineering, Analytics, Computer Science, or a related field. ·          0–2 years of expe