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Sr. Analyst, Video & Programmatic Media

ovative
Companyovative
CategoryMarketing
LocationMinneapolis
RemoteOn-site (inferred)
EmploymentNot stated
LevelSenior
SalaryNot stated by the employer
Posted25 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (workday)
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Description
About Ovative Group: Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About the Role The   Sr. Analyst ,  Video and Programmatic Media (VPM)   position is an opportunity to take the next   step   a t a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring team leadership, great critical   thinking   and   a   sophisticated understanding of the video/audio landscape. Their role will play a pivotal part in helping Ovative continue our journey toward measuring and optimizing paid media to the true enterprise impact, not solely ecommerce impacts. Responsibilities of an   VPM   Sr. Analyst : Cross-functional strategy & thought leadership: • Act as a subject matter expert for Video and Audio Media strategies ( e.g.   CTV, OLV, YouTube, streaming audio ; TV/Radio a plus ) by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends • Develop and drive forward   holistic cross-platform   video and   media strategies and roadmaps aligned with client program growth   goals • Understand and find synergies   with other paid media   channels within the client mix in partnership   across activate   teams Media   management & execution: • Lead day-to-day management ,   execution,   and optimization of client   video and audio   programs including: • Campaign planning,   strategy   and plan documentation • Campaign tactics , audience   build-out and   optimization • DSP   Algorithmic and manual bidding strategy and optimization • Test ideation, planning, and management • Analysis , reporting and   insights • Creative management and trafficking execution • Inventory   management • Strategic partner management • Ad Verification Tool strategy and analytics Client relationship management: • Demonstrate an understanding of client business/industry and how their work connects to the broader project and client   goals • Lead day-to-day management of client   Video and Audio   programs including: • Clearly defining program objectives, tactics and KPIs • Developing and delivering client communication • Build   video/audio-specific   strategies for clients and lead tactical planning and   execution • Effectively manage & grow client relationship and establish trust and   credibility • Strive to be the best interaction of the client’s   day Team leadership and employee development: • Manage work independently with initial direction from   leadership • Regularly speak up, ask   questions,   and express your   POV • Help train new Ovative team   members • Foster a culture of open communication and 360-degree   feedback • Strategic Planning expertise Requirements: • 3+ years of experience directly responsible for enterprise-level Video/Audio Advertising or related programs   with digital video   and audio   expertise across YouTube, online video, CTV , Streaming Audio and Podcasts • Proven mastery of the following: • Performance based, direct response marketing   programs • Programmatic Trading via self-service DSPs (The Trade Desk, DV360, or others) • Execution with ad serving   tools   and technology ( The Trade Desk , Google Ads,   DCM   etc.) • Ad Verification Tool usage ( DoubleVerify , MOAT, IAS, etc.) • External partner management • Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw   conclusions   and make actionable recommendations ;   Proven track record of success driving strong   results • Great communication and client management skills • Sound conceptual and analytical problem-solving skills • Exceptional attention to detail • Ability to work independently and drive efforts from start to   finish Preferred • Strong   digital video/audio   experience • Previous experience in performance marketing, retail, eCommerce, etc. • Experience planning/buying TV/Radio   a nice to   have Pay Transparency At   Ovative , we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Sr. Analyst positions, our compensation ranges from $62,000 to $93,000, which is inclusive of a 15% bonus. Benefits of Working at Ovative Group: We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: • Access to all office spaces in MSP, NYC, and CHI • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams • Generous paid vacation policy • 401k match program • Top-notch health insurance options, inclusive of same sex partners • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs • Monthly stipend for your mobile phone and data plan • Sabbatical program • Charitable giving via our time and a financial match program • Shenanigan’s Day Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!