Job Opportunities API

Take full ownership of marketing and sales for a premium UK coaching business.  Lead the team, build AI systems, optimise funnels. £2,500-£3,000/month | Full-time | BST Click here to watch the video from Michelle Peters of The Business Instructor. I'm Michelle Peters, and I started The Business Instructor after spending years as a Magic Circle solicitor watching talented law firm owners work themselves into the ground. For the past 15 years, I've been helping small and boutique law firms across the UK and Europe do something most people think is impossible - increase their profits without working more hours. My flagship Profitable Practice Programme is a premium annual coaching programme where I work mainly with UK law firm owners to attract better clients, convert more enquiries, build stronger teams, and create businesses that give them genuine freedom. Here's the thing - we've built something really special, and now we're at that classic founder bottleneck. I'm brilliant at strategy, I love working with clients, and I can spot a marketing problem a mile away. But I've also become the person who has to think through every campaign detail, check every link actually works, and react when webinar signups drop by 70% ten days before an event. For years, our operations manager has been the backbone holding everything together. As that role changes, we looked at spreading the work across the team, and then it clicked - this is actually a full-time leadership role. We need someone who takes the marketing and sales operations off my plate entirely, not someone who adds to my workload by needing constant direction. We're looking for a Head of Growth Systems & Client Acquisition who will own our entire marketing and sales function from strategy through to execution. You'll be the person who thinks three steps ahead, spots the gap in the funnel before it becomes a crisis, and comes to me with solutions rather than questions. This is a hands-on leadership role where you'll manage our remote team across the UK and Philippines, oversee our webinar-to-workshop-to-application journey, personally write and optimise marketing copy, implement AI and automation to make our systems smarter, and ensure every campaign is checked, tested and functioning perfectly before it goes live. You'll also contribute your marketing expertise directly to client delivery when appropriate, reviewing clients' materials and facilitating implementation sessions with the credibility and professionalism our law firm owners expect. 📈 Taking full ownership of marketing performance, lead generation, webinar registrations, workshop attendance, and application pipeline - you're accountable for the numbers 🎯 Developing and executing marketing strategies across webinar campaigns, product launches, email marketing, and paid advertising that deliver measurable commercial results 🤝 Owning sales operations from enquiry through to Programme application, working with our prospect manager to ensure every opportunity is tracked and no one falls through the cracks 📊 Monitoring and optimising the complete funnel - advertising performance, registration rates, attendance rates, booking rates, application rates, conversion rates - and diagnosing bottlenecks before I have to ask ✏️ Writing, editing and improving marketing copy across emails, landing pages, webinar messaging and campaign assets - this is a player-manager role, not a delegation-only position 🤖 Leading AI and automation implementation, building agents and workflows that handle repetitive work and create genuinely scalable business processes 🛠️ Taking ownership of our technology stack (ActiveCampaign, ClickUp, CRM platforms, landing pages, webinar platforms, automation tools) and ensuring systems are integrated and optimised 👥 Leading our marketing team and external suppliers with clarity and accountability, coaching people to high standards whilst r