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[UPLIVE Company] UA Marketing (Mobile Apps)

amanotes
Companyamanotes
CategoryEngineering
LocationHo Chi Minh City
RemoteOn-site (inferred)
EmploymentNot stated
LevelNot stated
SalaryNot stated by the employer
Posted12 Jun 2026
Last verified11 Aug 2026
SourceThe employer's own careers page (company_site)
Applications are handled by the employer, not by us.Apply on the employer's site →
Description
We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.) WHAT YOU WILL DO • Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.). • Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility. • Analyze performance data from: • (1) Market trends and competitor analysis, • (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs) • (3) A/B testing of creatives to optimize user engagement and campaign efficiency, • (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration. • Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability. • Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories. • Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth. QUALIFICATIONS • 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition. • Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust) • In-app marketing experience for driving deeper conversions • Data analysis, Strategic & Tactical planning, Problem solving • Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management • A self-driven individual who takes full ownership and consistently delivers results • A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success. • Good communication (English writing and speaking skills) • Possess a creative mindset and an instinct for identifying trends. • Customer-oriented, Innovative, and emotional intelligence • Resilient and adaptable to changes and uncertainties • WILL BE A PLUS • A passion for mobile apps and an understanding of app user behavior. • Prior experience in mobile app industry • Being comfortable with data and turning multiple sources of data into insights • Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment • Fanatic learner: proactive learning and sharing knowledge WHAT WE OFFER We take care of our people — from meaningful reward to everyday experience at work Financial • Competitive salary, 100% pay during probation • Performance bonus with up to 30% of company profit shared — no cap • Full SHUI + premium private health insurance & annual check-up Personal Well-being • 12 days annual leave + 10 days paid sick leave • 12 WFH days per year for when you need flexibility • 9.4M VND yearly flexi-budget for your personal development • Free daily lunch (10+ options) • Snacks, drinks, and tea-time always available • Monthly/bi-monthly team bonding budget • Sports activities (badminton, football, etc.) Personal Development • Company learning trips to top markets (Korea first, Japan next) • Sponsored access to international conferences & industry events • Modern equipment + AI tools to help you work smarter and grow faster Consent Notice for Personal Data Processing • By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application. • Thank you for your interest in joining Uplive! How To Apply? Click the button or contact us at [email protected]