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Vice President, North America Marketing

PubMatic
CompanyPubMatic
CategoryMarketing
LocationNew York
RemoteOn-site (inferred)
EmploymentNot stated
LevelExecutive
SalaryNot stated by the employer
Posted4 Jun 2026
Last verified11 Aug 2026
SourceEmployer ATS (greenhouse)
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Description
About the Role: We are building something new. This is a first-of-its-kind role at our company: a Vice President, North America Marketing who sits at the intersection of commercial leadership and marketing excellence. As we accelerate our growth ambitions across North America, we need a senior marketing leader who can operate as a true business partner — owning revenue-linked marketing plans and translating them into pipeline and growth.   Reporting directly to the CMO and partnering with North America’s Sales Leadership as primary stakeholders, this leader will own the full integrated marketing plan for North America — from strategy through activation. They will orchestrate the breadth of our marketing Centers of Excellence (brand, creative, growth, events, PR/comms, Product Marketing (PM), and marketing operations) to deliver a cohesive, high-impact go-to-market engine aligned to commercial objectives.   This is not a support function. This is a seat at the revenue table.   The role is an NYC based role, requiring 3 days/week in office.     What You'll Own: As VP of North America Marketing, you will own the end-to-end integrated marketing plan for the region, with direct accountability for pipeline creation and progression in support of annual revenue targets. You will be the primary marketing partner to North America commercial leadership, and a key driver of how our global Centers of Excellence translate strategy into region-specific execution.   Success Metrics   Pipeline creation and revenue contribution in concert with the Americas Commercial leaders   Annual marketing plan attainment against agreed commercial goals   Mid and lower-funnel campaign performance — pipeline progression, conversion, and velocity   Regional marketing ROI: attribution across campaigns, channels, and programs   Sales enablement effectiveness and field team satisfaction scores     You're Responsibilities: Commercial Partnership & Revenue Ownership   Serve as the primary marketing relationship owner for North America commercial leadership, functioning as a true peer and partner.   Co-own pipeline creation and revenue goals with the sales organization, translating commercial objectives into measurable marketing plans   Develop and execute an integrated North America marketing plan that directly maps to annual revenue targets and pipeline goals   Collaborate with Growth Marketing leader to run mid and lower-funnel marketing programs designed to accelerate pipeline creation, progression, and close rates   Establish and maintain a regular commercial rhythm — cadence reviews, pipeline tracking, and joint planning with sales leadership     Integrated Marketing Planning & Activation   Build and own the North America integrated marketing plan, balancing regional priorities with global brand and campaign consistency   Influence and adapt global campaigns developed by Centers of Excellence to meet the specific needs, nuances, and opportunities of the North America market   Develop region-specific campaigns and programs that complement and extend the global marketing portfolio   Orchestrate activation of integrated plans in partnership with COE leaders across brand, creative, growth marketing, events, PR/comms, PMM, and marketing operations   Leverage partners and sponsors to amplify campaign reach and impact across the region     Field Marketing & Sales Enablement   Own regional field marketing strategy and execution, including NATAM events, regional campaigns, and account-based market